The iFISH Store Reviews 4,753

TrustScore 4.5 out of 5

4.5

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Review summary

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for the healthy and active condition in which the fish arrive, highlighting the excellent packaging that ensures their safe transport to new homes. People appreciate the quality of the fish, noting their beauty and vibrant colors upon arrival. Consumers also value the company's service, with many reviewers mentioning the helpful and knowledgeable staff who are dedicated to meeting their aquatic goals. The prompt communication and willingness to provide updates on shipments are appreciated. Furthermore, reviewers find the prices and shipping rates to be reasonable, making it an attractive option for purchasing fish online.

Based on reviews, created with AI

See what reviewers are saying

Rated 5 out of 5 stars
Verified

Very nice fish decent size unlike other people who send you little tiny fish that are supposed to be an inch 3/4

Company replied

Rated 5 out of 5 stars
Verified

I would recommend this company to any fish lover. This is now my fouth time ordering and each time the fish have been excellant. They have quality fish. Their prices are real good and they do not t... See more

Company replied

Rated 5 out of 5 stars
Verified

The best online cichid store. Helpful, knowledgeable, and most importantly, quality fish. I've been a costomer for 7 years and they have the best qulity fish.

Company replied

Rated 4 out of 5 stars
Verified

Even though the fish were much smaller than we had expected, the responsiveness of the company was quick. We will definitely consider buying again based on how you recuperated from our concerns.

Company replied


Company details

  1. #1 of 1 best companies in Tropical Fish Store
  2. #29 of 72 best companies in Pet Store

Written by the company

The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer Service Following quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at info@theifishstore.com or 516.524.6423 and just ask!

Live Arrival Guarantee

We follow stringent pre-shipment quarantine, packaging and Overnite Shipment procedures to guarantee live arrival of your fish.

We follow stringent pre-shipment quarantine, packaging and Overnite Shipment procedures to guarantee live arrival of your fish.
In the unlikely event that you receive a perished fish, do not worry. You can choose to receive a refund or receive a credit on your next order.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

5K reviews

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Replied to 100% of negative reviews

Typically replies within 2 weeks


Rated 5 out of 5 stars
Verified

Very healthy fish

In my experience with the I fish store, the fish always come to me healthy and active. They also do a great job packing them for the trip to their new home.

Date of experience: June 09, 2025

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Reply from The iFISH Store

Hi Heidi;

Thanks so much for the kind words and for being a loyal customer! We’re glad to hear the fish have always arrived healthy and active—and that the packing meets the mark too. We really appreciate your continued support and look forward to helping you stock your tank again in the future!

Rated 5 out of 5 stars
Verified

Nice fish, to other people

Very nice fish decent size unlike other people who send you little tiny fish that are supposed to be an inch 3/4

Date of experience: June 09, 2025

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Reply from The iFISH Store

Hi Chris;

Thanks so much for your feedback! We’re glad you were happy with the size and quality of our fish—we know how frustrating it can be when you’re expecting one thing and get something totally different. We always try to send healthy, well-sized fish that meet expectations. Appreciate you coming back to us!

Rated 5 out of 5 stars
Verified

Fish arrive well and in good shape

Fish arrive well and in good shape
The delivery was in three days?

Date of experience: June 09, 2025

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Reply from The iFISH Store

Hi Benjamin,

Thanks so much for your review—we’re happy to hear the fish arrived in great shape! Just to clarify, after completing their quarantine period, your order was shipped via FedEx Next Day Delivery on June 9th and delivered on June 10th.

We’re not sure where the reference to a three-day delivery might have come from, but we’d be happy to look into it further if needed. Feel free to reach out to us anytime at info@theifishstore.com—we’re always here to help!

Thanks again for your order and your feedback!

Rated 5 out of 5 stars
Verified

As always my fish arrived healthy and…

As always my fish arrived healthy and ready to go

Date of experience: June 11, 2025

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Reply from The iFISH Store

Hi Russell;

Thanks for the kind words and for being a loyal customer! We’re always happy to hear your fish arrived healthy and are doing well in their new home. Looking forward to helping you stock your tank again!

Rated 5 out of 5 stars
Verified

The best online cichid store

The best online cichid store. Helpful, knowledgeable, and most importantly, quality fish. I've been a costomer for 7 years and they have the best qulity fish.

Date of experience: June 09, 2025

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Reply from The iFISH Store

Hi Avraham;

We really appreciate your continued support over the years—it means the world to us! We’re so glad to hear you’ve consistently had a great experience with us and love the quality of our fish. Thanks for being part of the iFISH family!

Rated 4 out of 5 stars
Verified

best place to get african cichlids

best place to get african cichlids, always healthy and colorful

Date of experience: June 09, 2025

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Reply from The iFISH Store

Hi Nicholas;

Thanks so much for the kind words and for being a loyal customer! We’re glad to hear your African Cichlids have been arriving in great shape—that’s exactly what we aim for every time. We appreciate you sticking with us!

Rated 5 out of 5 stars
Verified

My fish have always arrived in perfect…

My fish have always arrived in perfect condition. The fish are very healthy and beautiful. The ifish store is the only store I will ever buy my fish from.

Date of experience: June 02, 2025

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Reply from The iFISH Store

Hi Catherine;

Thanks so much for the kind words and for sticking with us! We’re thrilled to hear your fish always arrive healthy and beautiful. It means a lot that we’re your go-to store — we’ll keep working hard to earn that trust every time! 🐠💙

Rated 5 out of 5 stars
Verified

great service fish are shipped in well…

great service fish are shipped in well marked boxes and the fish are healthy

Date of experience: June 02, 2025

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Reply from The iFISH Store

Hi John;

Thanks so much for the kind words and for being a loyal customer! We’re really happy to hear your Discus had a safe ride and arrived healthy. Happy fishkeeping!

Rated 5 out of 5 stars
Verified

Number # 1 online fish store

I would recommend this company to any fish lover. This is now my fouth time ordering and each time the fish have been excellant. They have quality fish. Their prices are real good and they do not take advantage with the shipping rates.
Lowest shipping rate online.

Date of experience: June 02, 2025

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Reply from The iFISH Store

Hi Deborah;

Thanks so much for the awesome review and for being a loyal customer! We're happy to hear you've had great experiences with us—four times and counting! Appreciate the kind words about our fish, prices, and shipping. Looking forward to helping you stock your aquarium again!

Rated 5 out of 5 stars
Verified

Variety of beautiful fish

Date of experience: May 28, 2025

The iFISH Store logo

Reply from The iFISH Store

Hi Kathleen;

Thank you! We really appreciate your continued support and are glad you’re enjoying the variety and quality of our fish. Always a pleasure helping you with some new additions to your tank!

Rated 5 out of 5 stars
Verified

Always great fish & great prices

Always great fish & great prices. Usually just the shipping cost is painful

Fantastic customer service

Date of experience: May 27, 2025

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Reply from The iFISH Store

Hi James;

Thanks so much! We’re glad you’re happy with the fish and prices — and yeah, we feel you on the shipping. We’re currently working on ways to ease that pain! Always appreciate you coming back!

Rated 5 out of 5 stars
Verified

Love my discuss

Love my discuss! Best quality and healthy fish,

Date of experience: May 27, 2025

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Reply from The iFISH Store

Hi Phyllis;

That makes our day! Thanks so much for your support and for trusting us with your tank again. Enjoy those gorgeous discus!

Rated 4 out of 5 stars
Verified

Even though the fish were much smaller…

Even though the fish were much smaller than we had expected, the responsiveness of the company was quick. We will definitely consider buying again based on how you recuperated from our concerns.

Date of experience: May 27, 2025

The iFISH Store logo

Reply from The iFISH Store

Hi Marian;

Thank you so much for your honest feedback and for giving us the chance to respond by contacting us as soon as possible. We’re truly grateful for your continued support and understanding. While we’re sorry the koi were smaller than expected, we’re glad our quick response and action helped turn things around. We really appreciate your trust in us and do look forward to having the opportunity to help you stock your pond again!

Rated 5 out of 5 stars
Verified

Nice fish!

I received three healthy fish, exactly as described.

Date of experience: May 27, 2025

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Reply from The iFISH Store

Hi Jim;

Thanks so much for the awesome feedback! We’re happy to hear all three Cichlids arrived safe, healthy, and exactly as described—that’s always our goal. Really appreciate you coming back to us, and we’re here anytime you’re ready to add more to your tank. Happy fishkeeping!

Rated 5 out of 5 stars
Verified

Great experience

Although my order was delayed due to shipping issues, Valerie was extremely accommodating and updated me routinely on my shipment status.
Upon receiving my order I was extremely pleased with how the Discus were carefully packed along with a surprise extra one for time delayed. A really really great experience. Dealing with live animals not only do the facilities need patience but the customers must also be patient. It is truly hard to get customers what they want with such high quality delivery, however, the iFishstore Store was able to accomplish this. I will always work with Valerie and team for acquiring all my aquarium fish. Outstanding care, customer service and high quality animals.
Thank you iFishstore!

Date of experience: May 19, 2025

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Reply from The iFISH Store

Hi David;

Thanks so much for the awesome review! We’re very happy to hear that despite the shipping hiccup, everything worked out and you were happy with your Discus—and the little surprise extra! 🎁 Valerie and the team really appreciate your patience and kind words. We truly care about every fish (and every customer!), so it means a lot to hear that came through. Looking forward to helping you with your next additions to your aquarium! 🐠💙

Rated 5 out of 5 stars
Verified

Fish as advertised.

Date of experience: May 19, 2025

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Reply from The iFISH Store

Hi Brendan;

Thanks so much for your feedback! We’re glad to hear the fish arrived as expected. Looking forward to helping you stock your tank again in the future!

Rated 5 out of 5 stars
Verified

Discus arrived doing well and they are…

Discus arrived doing well and they are of high quality. Bought some someplace and did not arrive in grate condition and died.

Date of experience: May 12, 2025

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Reply from The iFISH Store

Hi Gene;

So glad to hear your discus arrived in great shape and are doing well! Sorry to hear about your past experience—that’s always tough with live fish. We’re all about healthy, high-quality fish and happy customers, so thanks for giving us a shot!

Rated 5 out of 5 stars
Verified

Y'all are doing fast shipping at Great…going fishing

Y'all are doing fast shipping at Great packaging and good communication other people thanks a lot

Date of experience: May 11, 2025

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Reply from The iFISH Store

Hi Albert;

Thanks so much! We’re all about fast shipping, strong packaging, and keeping you in the loop—so it’s awesome to hear that came through. Hope your cichlids are loving their new home!

Rated 1 out of 5 stars
Verified

This was a horrible experience

This was a horrible experience. I ordered and patiently waited about 2wks. After hearing nothing I inquired. Was told they were moving stores so we're behind on shipping. Again, I was patient. Another week or so later I hear my fish MIGHT ship that week. A few days after that, I'm told the bulk of my order is now out of stock. So they wasted a month of my time when I could have been looking elsewhere. Company refunded. But it was the fish that I wanted. The whole experience was ridiculous.

Date of experience: May 12, 2025

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Reply from The iFISH Store

Hi Brenda;

We’re truly sorry for the frustrating experience you had — it’s not the standard we strive for, and we understand how disappointing it is when expectations aren’t met, especially after waiting so patiently.

Our recent store move did cause unexpected delays, and while that’s not an excuse, it did unfortunately impact our ability to fulfill some orders as quickly and accurately as we normally would. We completely understand your frustration with the stock being unavailable after such a long wait — we know it’s the fish you were excited about, not just the refund.

We genuinely appreciate your feedback and will be using it to help improve our communication and inventory systems during busy transitions like this. If you ever decide to give us another try, we’d love the chance to provide the experience you originally hoped for.

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