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I always find my rep, Gino Steffi, willing to answer questions and explain things to me. Though I am only a small investor, he neve makes me feel like one.
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See what reviewers are saying
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Helpful information,answered all my questions, took time to give me all options and I didn’t feel rushed to make a decision.
Verified
Our sales rep at Goldline is the best! We always have smooth transactions and feel good about our purchases. The customer service at GoldLine is fantastic! We wouldl highly recommend GoldLine for all... See more
I just entered a 5 star review bragging on Robin Dieter. When I got the confirming email, I couldn't resist reading some of the "less than 5 star" reviews. I was so entertained by Gold Line Management... See more
Company details
- #2 of 24 best companies in Gold and Silver Trading Company
- #13 of 205 best companies in Financial Consultant
Written by the company
Goldline has been helping clients buy and sell precious metals since 1960. In an industry where dealers come and go, our longevity is a testament to our singular commitment to treating our clients as our most valuable asset, which is why you will receive concierge service from the time you contact us. Goldline is wholly owned by A-Mark Precious Metals, Inc. (“A-Mark”), a leading fully integrated precious metals platform that offers an array of gold, silver, platinum, palladium, and copper bullion, numismatic coins, and related products to wholesale and retail customers via a portfolio of channels. A-Mark’s global customer base spans sovereign and private mints, manufacturers and fabricators, refiners, dealers, financial institutions, industrial users, investors, collectors, and e-commerce and other retail customers. A-Mark is a Fortune 500 company and its stock is listed on the NASDAQ Global Select Market.
Written by the company
Contact info
11835 West Olympic Blvd., Suite 500, 90064, Los Angeles, United States
- (800) 827-4653
- info@goldline.com
- www.goldline.com
4.9
Excellent
9K reviews
Replied to 50% of negative reviews
Typically replies within 24 hours
Verified
Helpful representative
I always find my rep, Gino Steffi, willing to answer questions and explain things to me. Though I am only a small investor, he neve makes me feel like one.
Date of experience: June 27, 2025
Verified
Helpful information,answered all my…
Helpful information,answered all my questions, took time to give me all options and I didn’t feel rushed to make a decision.
Date of experience: June 30, 2025
Before doing business, thoroughly research Goldline and its history of litigation and complaints
Goldline started out fairly decent. But, my account representative became more aggressive and rude over the duration of the account. He was horsey with me and my assistant. He was demeaning, condescending, and flat out rude. Everything was a problem and, according to him, it was all my fault. Since January, Goldline demanded that I sign different contracts. When I did, Goldline claimed it did not like my signature on its Docusign agreements. I’ve never had anyone judge my signature before, especially on a Docusign agreement. The trend was this: when I had a considerable amount of money on account, then Goldline had issue after issue. When you search Goldline and lawsuit, you will see many problems. You will also see how it reacts when a customer posts a poor review. Surely the government and all these customers are not all out of step. Also, Goldline has an old snapshot of its Trustpilot reviews that is not current. Also, when customers take the time to write a review, Goldline complains to Trustpilot, who will remove the reviews. I suspect that is the result of a pay to play agreement. Anyway, there are other places to review Goldline and I recommend you fully research all of the reviews. I feel it is important that people not be placed under the illusion that Goldline only has positives reviews because I feel honesty is important in business. Do your research and be warned. There are a number of companies in the industry that welcome and appreciate customers. I’m found a veteran owned business who absolutely welcomed me and acts like it appreciates me.
Date of experience: July 01, 2025
Verified
Verified
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Contracts constantly change, Not Nice People
I participated in the Gold Accumulation Program. My account representative was rude and abrasive. He misrepresented our agreement and what Goldline advertises on its webpage, specifically that a customer pays a monthly amount toward gold and once the customer receives the gold coin once it is paid in full. He said there was a $500 storage fee for a single ounce of gold (about the size of a half dollar) even though the webpage says there is no storage fees. I should have terminated Goldline then, but gave a second change. This year Goldline changed its contract 3 times in 6 months (there has been 5 separate contracts in 21 months) and, even though I signed it, it claims my signature is not correct. The trend is once Goldline has a decent amount of my money, there is always a problem. I terminated it today. Then in response to my complaint, Goldline calls me a liar and lazy, which is in line with my characterization of its rudeness. The person who wrote the response does not identify himself and does not claim to have been on the callsi had with [name redacted because Goldline cried to Trustpilot that identifying the person was totally unfair even though Goldline denied I ever spoke to the person, PW], who is rude. He was so rude, even my staff made mention of it. I have 4 emails from Goldline asking for signatures of new contracts this year. So, we will let the onlookers decide: if Goldline was great, nice, polite, and honest, why would a customer terminate it and write a review? Do you think reasonable people complain when they are happy and being dealt with in a fair manner? Thank you for confirming my decision to dismiss you-although there was no doubt. Also, thank you for showing the world how you address customers in your response. Now everyone can see it and make their own minds. Of course, your attacks of every single person who makes an adverse comment receives the same reaction, an illuminating fact. Goldline has edited his response, and claims there is something wrong with my mind. I’m endeavoring to protect other people and if that makes me “unhinged,” so be it. Whatever it writes, it still lost a customer today and isn’t doing itself any favors with potential customers. This is how you will be treated.
Also, please carefully read all Goldline’s responses to negative reviews! It attacks all of us. Of course, as you will see below, Goldline was sued for fraud a number of times. Not sure it has the credibility to call people liars.
Goldline, instead of whining, how about writing the check for the money you owe me?! I do not accept IOUs from people accused of fraud.
Also, please search “Goldline and lawsuit.” Here is the highlight: September 22, 2022
Washington, D.C. — The Commodity Futures Trading Commission today issued an order filing and simultaneously settling charges against Goldline, Inc. (Goldline) and A-Mark Precious Metals, Inc. (A-Mark), both California companies, for fraud in connection with off-exchange retail commodity transactions; failing to register as a Futures Commission Merchant (FCM); and engaging in illegal off-exchange retail commodity transactions. The order requires Goldline and A-Mark to disgorge $627,801.78; pay, jointly and severally, a $450,000 civil monetary penalty; and to cease and desist from further violations of the Commodity Exchange Act (CEA) and CFTC regulations, as charged. Goldline paid this amount and claims it did not do anything wrong. Yeah, right! Most people are “disgorged” of a 1,000,000.00 for doing the right thing and being honest?!
Date of experience: June 27, 2025
Reply from Goldline, Inc.
Thomas,
What a shameful review full of erroneous assertions. Let’s break them down:
1. You indicated your representative was rude and abrasive and upon reviewing the calls, it’s generally you who is rude and abrasive but that’s a matter of opinion so we’ll try and stick to the facts.
2. Nobody misrepresented anything about Goldline’s Accumulation Program, especially since it’s a program you sign up for yourself, online, which is both explained on our website and in Goldline’s Account Agreement. It’s really, really easy to understand.
3. You got one part of your review right which is that you pay a fixed monthly amount and when you have a full coin you can call and request a free delivery once a year. All of that is true and literally the idea of the program.
4. Your Account Executive, and nobody at Goldline, ever told you there is a storage fee of $500.00, ever. That’s not even remotely true and sort of gets to the heart of the issue, which is that you refuse to listen, nor did you read any of the documentation we sent you and is also available, right now, and all the time, on our website. What your representative tried to tell you, when you were being combative, is that once your stored metals exceed an ask (market) value greater than $5,000.00 you must take a delivery of all whole metals or you will incur a fee of 1%. A 1% fee on $5,000.00 is about $50.00 – nowhere close to $500.00. You would need to store more than $50,000.00 in metals, which literally nobody on our Accumulation Program does, to generate a storage bill of $500.00. Your Account Executive tried, obviously in vain, to explain this to you.
5. Goldline’s webpage does not say, anywhere, that there are no storage fees. When you have time, please reply with exactly the section that states this. You won’t find it, because it doesn’t exist. It does say exactly what was explained in the point above. So, you’re making that up, too.
6. You’ve indicated that Goldline changed our Account Agreement three times in the last 6 months and 5 times in 21 months. That’s wildly absurd and off base. No company would do this; we haven’t done it and it's strange that you're saying this. The last three Account Agreement updates we have had are on 02.24.2025, 07.01.2023 and on 06.01.2022. In the last 3-5 years we’ve had about 3 Account Agreement updates which aren’t uncommon and isn’t really all that excessive. As products, processes, laws, regulations, taxes and more change, Goldline keeps up to date with all relevant trends and always puts it in writing to our clients. Why you have such a problem with this and are exaggerating its frequency is really weird.
7. Like any document, if you sign the Agreement incorrectly, we will kindly ask you to re-sign it. Resending the same form doesn't make it a new document.
It’s no surprise that you’ve only completed two reviews on the Trust Pilot platform and they’re both one-star review where “everyone is lying to you.”
Regards,
Goldline Management
Edit: Thomas has gone back now to leave additional reviews elsewhere and edited and updated this review over five times. Clearly there's nothing abnormal or off-putting about this level of obsession.
I purchased $2000 worth of silver in…
I purchased $2000 worth of silver in 2011. At the time silver was in the high $20’s.
Today it’s at $36.
Goldline said they would give me $1200.
They should at least give me what I paid, $2000.
Wow, what customer service!!!
So we agree that I should at least get what I initially invested since the marked is at $36.00 per oz
Date of experience: June 24, 2025
Reply from Goldline, Inc.
Joe,
You can’t seriously expect someone to believe this. Anyone with a modicum of intelligence can simply take 10 seconds to look up the spot price in 2011. Silver spot opened around $30.75 per ounce in January of 2011 and closed the year slightly lower around $27.75 per ounce in December of 2011, which was basically a low for the year. Specifically, the day you purchased silver was 02.10.2011 and the spot price for silver was about $30.34 per ounce. That’s after Goldline recommending you acquire silver in January of 2010 when spot silver was about $16.95 per ounce. At that time, you told us that you were "investing the funds in your brother’s roofing company."
How embarrassing for you to get on here and leave a one-star review with obviously erroneous facts that can so easily be debunked. Shame on you, Joe.
Do better.
Regards,
Goldline Management
Joe, after reading Goldline's initial reply to his review has now updated his original review to remove many, but not all, of the erroneous claims and is simply mad that he can't make up a market price for precious metals that makes him feel good, instead of just saying, "sorry I was mistaken." He's not the kind of person who apologizes for his mistakes no matter how glaring - he just doesn't have it in him. Additionally, Joe is still claiming that silver was in the "high 20s" when given the exact date and silver spot price when he purchased. Somehow, in Joe's mind, a silver price of $30.34 per ounce puts silver in the "high 20s", per Joe's claim. If it isn't obvious that Joe's capacity to absorb and process information is the issue here, we aren't sure what to tell you.
Verified
Verified
Know the trending of the metal trade market.
Anyone that buys precious metal should review the market at least once a week and have a handle on any deal offered by Goldline. More often than not, you can lose out if you hesitate to go through with the deal.
Date of experience: June 26, 2025
Verified
Verified
Always have provided information but no sales pressure.
Matthew answers questions, gives options along with pros and cons for them. Easy to work with and knowledgeable.
Date of experience: June 24, 2025
Verified
Verified
Verified
I've ben a customer of Goldline for 20…
I've ben a customer of Goldline for 20 yrs. because I trust them.
Date of experience: June 23, 2025
Verified
Karl was so helpful and answered all my…
Karl was so helpful and answered all my questions!
Date of experience: June 23, 2025
Verified
Jan is so good with being patient with me......
The amount of time spent in helping me to understand.
Date of experience: June 17, 2025
Verified
Placed order.
Date of experience: June 17, 2025
Verified
Karl Moltrecht is very informative…
Karl Moltrecht is very informative about gold/silver and the current market and economics. He is pleasant to interact with and not pushy at all.
Date of experience: June 12, 2025
Verified
Mathew is always great to work with
Mathew is always great to work with. No pressure. Thank you
Date of experience: June 13, 2025
Verified
Tim Cooper is always clear and direct…
Tim Cooper is always clear and direct with his information. He also provides alternatives for me to consider that fit what I am interested in. Very professional.
Date of experience: June 13, 2025
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