The price of what I bought was great and they arrived with no issues. The frames as displayed showed very distinct multi colored large glitter type of material in the frame, however what I received lo... See more
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Verified
Frames Direct is absolutely thee best company to deal with. From placing my order, to calling them and answering my questions to receiving such a quality product. Couldn't ask for any better
Company replied
Verified
I was in search of glasses and when I was told my glasses would cost over $700 I almost cried until I found frames direct and got the same exact pair I wanted plus more add ons for less than $200!!! B... See more
Company replied
Very fast processing and shipping. I actually placed an order for the same pair of glasses on another site and was waiting for over 2 months. Frames Direct not only had them in stock but I got them wi... See more
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Company details
- #12 of 40 best companies in Glasses Store
- #68 of 729 best companies in Clothing Store
- #4 of 16 best companies in Contact Lenses Supplier
- #5 of 20 best companies in Eye Care Center
- #12 of 40 best companies in Sunglasses Store
About Frames Direct
Written by the company
Exceptional Quality Prescription Eyeglasses
Frames Direct was founded in 1996 by doctors who pioneered the online eyewear industry as the first to offer prescription glasses. Our founders made a pledge to sell only the lenses they would wear themselves, so you can expect the highest quality prescription lenses in the eyewear you buy from us. Each Rx lens undergoes a rigorous six-step quality assurance process and verification using innovative digital lens technology, resulting in total accuracy and lenses free of scratching, distortion, and defects—guaranteed. And we add a scratch-resistant coating to every prescription lens at no charge.
FramesDirect Offers the Widest Selection of Authentic Brand-Name Eyewear
Explore Frames Direct to find an impressive variety of genuine designer eyeglasses, sunglasses, prescription sunglasses, and goggles for men, women, and kids. We offer a wide array of throwback, contemporary, and current frame styles from favorite brands and the newest designer labels. Our inventory includes over 100,000 products and 500 authentic designer brands, from Ray-Ban, Burberry, and Persol, to Versace, Dolce & Gabbana, and many others. We offer a multitude of options in performance and task-specific eyeglasses and sunglasses from Oakley, Costa, Maui Jim, Wiley X, and more. You’ll also find contact lenses from the brands you trust, including Bausch + Lomb, Ciba Vision, CooperVision, and Vistakon—browse disposable contact lenses in single-vision options to correct near- or farsightedness, toric contacts to correct astigmatism, bifocal, or multifocal contact lenses.
Superior Customer Service
Excellent customer service is the cornerstone of Frames Direct. Our staff of highly trained and friendly opticians—most with more than 20 years of experience—is available to assist you by phone, online chat, or email. They’ll help you enter your prescription information correctly, determine your correct frame size, recommend the best lens material for your eyeglasses or prescription sunglasses, and they’ll gladly point you to the best frame options for your face shape and lifestyle. We want you to feel confident the eyewear you order from us is exactly what you need.
We offer fair prices, with savings of as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains. And if you find sunglasses or eyeglasses frames—in the same color and style number—on another website for less, we’ll match that price.
Contact info
501 E Corporate Drive, 75057, Lewisville, United States
- 1-800-248-9427
- FramesDirect@framesdirect.com
- www.framesdirect.com
4.6
Excellent
30K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
Verified
Sunglasses look great
My sunglasses came out looking great and my proscription was on point
Date of experience: June 25, 2025
Reply from Frames Direct
Dear Rick,
We're happy to hear that your sunglasses met your expectations, and the prescription is accurate. Thank you for sharing your positive experience with us!
Have a great day!
Best,
Leslie
Verified
Reply from Frames Direct
Hi Lonnie,
We're happy to hear that you love the frames and that the delivery was on time. Thank you for your positive feedback!
Thanks,
Nikki
Verified
Overall a great experience and price.
Price, responsiveness, quality of products offered and that it took longer since they did not have the frame in stock that I ordered but they got it from the designer.
Date of experience: June 29, 2025
Reply from Frames Direct
Dear Nicholas,
We appreciate your feedback on the price, responsiveness, and product quality. We regret the delay due to the frame being sourced from the designer.
Have a great day!
Best,
Leslie
Verified
great customer service
Always great customer service and good lens selection too!!!
Date of experience: June 27, 2025
Reply from Frames Direct
Dear Susan,
We're happy to hear that you had a great experience with our customer service and lens selection. Thank you for your positive feedback!
Have a great day!
Best,
Leslie
Verified
F D delivered on quality and on time
Staff member was very helpful-my questions were answered with patience and courtesy, and the frames were shipped well within the time predicted. This is my second pair of the same frame. I remain very pleased with both of them.
Date of experience: June 11, 2025
Reply from Frames Direct
Dear Richard,
We're happy to hear that our staff member was helpful and answered your questions with patience. We appreciate you choosing the same frame again, and we're glad you are pleased with your purchases!
Have a great day!
Best,
Leslie
Verified
Couldn’t just buy frames
Couldn’t just buy frames. Frames come with lenses.
Date of experience: June 26, 2025
Reply from Frames Direct
Hello Peter,
The frames that you ordered are sunglasses. They do come with the tinted sunglass lenses. The lenses can be removed from the frames.
Verified
Reply from Frames Direct
Dear Eduardo,
We're happy to hear that you love them. We appreciate you taking the time to share your positive experience with us.
Have a great day!
Best,
Leslie
Costa Sunglasses
I purchased a pair of Costa sunglasses on Frames Direct for what I thought might be a "too good to be true" price of about 1/2 retail. A couple of days later I received an email stating: "Thank you for your order. Unfortunately, I received notification from the manufacturer that this product has been discontinued. I apologize for this inconvenience. I am happy to help you choose another frame. Please let me know if you have other options in mind and I will start checking the availability for you. Also, I am happy to help you if you would like some suggested alternatives. Please contact me by email or call 1-800-248-9427 with any questions you may have." I informed the representative that Costa still offers the sunglasses, and gave her a link to the Costa site showing the same model, at a higher price. I had an uneasy feeling about the situation, so I asked that the order be canceled. A couple of days later I received another email stating that my order had been canceled, as per my request. I feel like it was a "bait-and-switch" situation and I'll be very hesitant to do any further business with this company.
Date of experience: June 23, 2025
Reply from Frames Direct
Hello Tracy,
I apologize that we were unable to fulfill the Costa sunglasses you ordered. The frame was outlet priced because the color you selected is being phased out. Unfortunately, we ran out of inventory before we could fulfill your order. As you requested, you were refunded in full for your order.
Very fast processing and shipping
Very fast processing and shipping. I actually placed an order for the same pair of glasses on another site and was waiting for over 2 months. Frames Direct not only had them in stock but I got them within a week.
Date of experience: June 14, 2025
Reply from Frames Direct
Dear Stephanie,
We're happy to hear that you received your glasses so quickly! We appreciate you taking the time to share your positive experience with our fast processing and shipping. Thank you!
Have a great day!
Best,
Leslie
Verified
Frames Direct is absolutely thee best…
Frames Direct is absolutely thee best company to deal with. From placing my order, to calling them and answering my questions to receiving such a quality product. Couldn't ask for any better
Date of experience: June 25, 2025
Reply from Frames Direct
Dear Barbara,
We're happy to hear that you had such a positive experience! We appreciate you taking the time to share your feedback regarding our quality and service. Thanks for your kind words.
Have a great day!
Best,
Leslie
Verified
All good
All good - love the selection of sizes and customability. A little slow from order to arrival at my home - could be a little quicker for those who are in urgent need of their glasses. I had plenty of time, no big deal for me.
Date of experience: June 10, 2025
Reply from Frames Direct
Dear Mark,
We're happy to hear that you love the selection and customization options! We appreciate your feedback regarding the shipping speed, and we'll work on improving our delivery times for those needing glasses urgently.
Have a great day!
Best,
Leslie
Verified
exactly what i needed in great time
exactly what i needed in great time. thank you very much!
Date of experience: June 06, 2025
Reply from Frames Direct
Dear Zachary,
We're happy to hear that our product met your needs and arrived promptly. Thank you very much for your positive feedback!
Have a great day!
Best,
Leslie
NEVER AGAIN
**UPDATE**
Just got off the phone with them, and they confirmed they’re taking the full 18-day processing window. My order won’t ship until next week. That’s absurd. As a business owner, I understand occasional delays due to lost orders or carrier issues, but dragging out the entire window because they can, and refusing to let me update the shipping address because they’re taking so long is extremely unprofessional. A three-week turnaround for a standard order is ridiculous. I will never order from this company again. Zero stars. Do not recommend.
I’ve ordered from this company twice before and had no complaints — fast service, solid product. But this last experience was a mess. It’s been over two weeks and my order is still sitting in the lab with no movement. To top it off, I'm in the process of moving and they refused to let me change the shipping address, even though the order hasn’t shipped and clearly isn’t going anywhere anytime soon. That level of rigidity, especially when paired with unacceptable delays, makes no sense. As much as I liked them before, I'll be looking to take my business elsewhere in the future. Preferably somewhere that respects customers’ time and circumstances.
Date of experience: June 23, 2025
Reply from Frames Direct
Hello Earl,
I apologize that you are unhappy with your most recent experience with us. Your glasses have been completed at the lab and will be shipping out to you very soon. The estimated processing time of your order was 12-18 business days, and the glasses were completed within that time. Unfortunately, once the order is transmitted to the lab we are unable to change the ship address without cancelling the order and resubmitting with the new address.
Was excited until….
The price of what I bought was great and they arrived with no issues. The frames as displayed showed very distinct multi colored large glitter type of material in the frame, however what I received looked like the frame was “baked” too long as the round glitter material looks like they were melted and mushed together.
Date of experience: June 20, 2025
Reply from Frames Direct
Hello Carmen,
Thanks for the wonderful review! Saving money is always a plus. I'm glad to hear you appreciated our deals and promos! I apologize that you are unhappy with the appearance of the frames. I will have a member of management reach out to you to discuss your order.
Verified
It’s straight forward but had a slight…
It’s straight forward but had a slight hiccup with the prescription a the site lacking some information that held up the process but was otherwise fine. Frames and lens are nice though.
Date of experience: June 22, 2025
Reply from Frames Direct
Hi there! We appreciate your feedback and are glad you like the frames and lenses. We're sorry the prescription process had a slight delay due to missing information on our site. We'll look into it!
Have a great day!
Best,
Leslie
Verified
Reply from Frames Direct
Dear Dylan,
We're glad you found our team to be fast, professional, and cooperative. Thank you for your feedback!
Have a great day!
Best,
Leslie
Verified
Wrong item and Return inconvenience for cancelling.
1. I had placed my 1st order which I tried to cancel as sson as I placed it, but due to it we already in process it was not cancelled, it would gave been great if it would been cancelled quickly, since this was not shipped at that rime all the hassle could have ben saved.
2. I thought of keeping it, but got a very different colour from the order I placed, hence had no choice but to return that and again this is hassel and inconvenient.
Date of experience: June 20, 2025
Reply from Frames Direct
Hello Shiv,
I am sorry to hear that you received the wrong color frame. We would be happy to help get this issue resolved for you. I will have someone from our returns and exchanges department contact you to assist with the return and the next steps.
Verified
It wasn’t the same material like the…
It wasn’t the same material like the first ones I got at the place with my glasses and they weren’t even even they were uneven I wouldt buy from u guys again
Date of experience: May 30, 2025
Reply from Frames Direct
Hello Will,
I apologize that the glasses you received were uneven and did not meet your expectations. I will have a member of our returns and exchanges department contact you so we can assist in resolving this issue and provide you with the next steps.
Updated review, sub-par customer service team.
(See below for update on review) Honestly a little disappointed. Reached out to customer service because I was a little confused why my $600 Gucci sunglasses (prescription) wouldn’t have come with a case. Especially when these are an EXACT replacement of a pair I ordered last year from SunglassHut that were stolen and they came with the velvet Gucci case. My prior pair as well as my actual glasses also came with a case. Customer service rep was extremely rude and dismissive over the phone and told me my glasses shipped directly from the manufacturer and not frames direct. So Gucci does prescription lenses now? Not to mention they were just plopped in a wayyyy too big box with absolutely no protection, bubble wrap, typical Gucci paperwork (except my actual prescription/receipt) etc. Will absolutely NOT order from this company again and actually considering just returning and taking my money elsewhere. Just the principle, really. Cheapie sunglasses from the Gate are packed better than that and come with the proper case.
UPDATE: A customer service rep/manager reached out to me on here and then via email as well. I had the proper Gucci case, pouch and lens wipe overnighted to me at no charge. The only reason I didn’t update to 5 stars is due to the lack of customer service I received prior to this review. Both the phone call with the rude representative and the fact that I reached out via email as well prior to posting this review and never received a response (even though the website says 48H). Thank you to the rep who reached out to me here and resolved my issue, but please look into the some re-training for some of your customer service team.
Date of experience: June 18, 2025
Reply from Frames Direct
Hello Kelly,
I apologize that you received your glasses in that condition. The glasses should have been shipped with a case. I will have a member of management reach out to you to discuss your experience.
Ordered and received pair of Polo…
Ordered and received pair of Polo sunglasses. The quality is extremely good and the price was significantly less than competitor price which also was a great price. I never worry about the authenticity or warranty service from Frames Direct, they are the fastest and most competitively priced that I have experienced.
Date of experience: June 14, 2025
Reply from Frames Direct
Dear Timoteo,
We're happy to hear that you are pleased with the quality and price of your new Polo sunglasses. We appreciate your continued trust in our authenticity and service. Thank you for sharing your positive experience!
Have a great day!
Best,
Leslie
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