Blue Nile Reviews 1,132

TrustScore 4 out of 5

4.1

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Review summary

Reviewers had a great experience with this company. People appreciate the high quality of the products available, such as rings, earrings and necklaces. Many customers highlight the ease of ordering process on the website. Consumers are also satisfied with the customer service, particularly with the knowledge and the helpfulness of the representatives. Moreover, some reviewers were pleasantly surprised by the fast delivery. However, some consumers report issues with the delivery service, mentioning delays and, in some cases, lost packages. Other people express concerns about the accuracy of the website regarding stock availability and shipping dates. Some reviewers mention issues with the jewelry received, such as loose backings on earrings or broken clasps on bracelets.

Based on reviews, created with AI

See what reviewers are saying

Rated 5 out of 5 stars

Everything about my experience with Blue Nile was fantastic. Shopping for the ring was made easy by a great website with customizable search options. Buying the ring was made simple and secure. Once p... See more

Rated 5 out of 5 stars

Emely at the Short Hills store was amazing. She was very knowledgeable and helpful through the entire buying experience. Ring was exactly as shown online and lived up to expectations. Highly recomm... See more

Company replied

Rated 1 out of 5 stars

While my wife and I loved the earrings, unfortunately the backs of earrings were not secure, my wife was not able to wear these after I had given them as a gift. Currently awaiting for the earrings to... See more

Rated 5 out of 5 stars

Wife had lost her original wedding band a while back. I'd gotten her an anniversary ring, so she decided that she also wanted a replacement, yellow gold band that matched the anniversary ring she ha... See more

Company replied


Company details

  1. #97 of 137 best companies in Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week


Rated 5 out of 5 stars

Everything about my experience with…

Everything about my experience with Blue Nile was fantastic. Shopping for the ring was made easy by a great website with customizable search options. Buying the ring was made simple and secure. Once purchased I was kept up to date consistently withe the progress of my order, creation of the ring timeframe, and shipping times that were accurate. Then the ring arrived and it was so beautiful my wife and I were very happy with the quality and shine of the product. Will for sure shop with you again. Excellent fully online experience.

Date of experience: June 17, 2025

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Rated 5 out of 5 stars

Buying was easy

Buying was easy, the staff were super great in helping me pick out a band to match the ring. Pick up was easy as well. Great experience

Date of experience: June 21, 2025

Rated 3 out of 5 stars

Buying from Canada isn’t easy … the…

Buying from Canada isn’t easy … the “extra@ charges calculation was out by $900

Date of experience: June 13, 2025

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Reply from Blue Nile

Hi Keith, thank you for your recent purchase! We apologize for any disappointment in the additional charges required by Canada due to tariffs. Our tax and duty estimation tool is not yet including tariff charges, though this is something we are actively looking into. If there is anything further our team can do to assist you, please let us know.

Rated 5 out of 5 stars

Beautiful pieces of jewelry

Beautiful pieces of jewelry, beautifully packaged and quality materials. I have not gone wrong with any of the pieces I’ve purchased! Excellent!

Date of experience: July 05, 2025

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Reply from Blue Nile

Hi Dawn, thank you very much for your feedback! We appreciate you choosing Blue Nile!

Rated 3 out of 5 stars

Ring is absolutely beautiful

Ring is absolutely beautiful. Problem with communication about delivery. Customer service made it right, but it shouldn’t have happened.

Date of experience: June 15, 2025

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Rated 1 out of 5 stars

Terrible

Terrible. It took too long to receive the order. Also when the bracelet was received the clasp was broken and did not work.

Date of experience: July 04, 2025

Rated 1 out of 5 stars

While my wife and I loved the earrings

While my wife and I loved the earrings, unfortunately the backs of earrings were not secure, my wife was not able to wear these after I had given them as a gift. Currently awaiting for the earrings to be repaired and shipped back to me.

Date of experience: June 12, 2025

Rated 5 out of 5 stars

Totally surprised by her gift

My wife was totally surprised and really enjoyed her 20th anniversary gift

Date of experience: June 16, 2025

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Reply from Blue Nile

Happy 20th anniversary! That is an incredible milestone and we are honored to have added a little more sparkle to your day!

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Rated 5 out of 5 stars

An amazingly flawless experience

An amazingly flawless experience! Cutting out the middle man saves you a lot of $$ for a beautiful engagement ring that my fiance loves! Excellent communication on the status of the ring and shipping was secure and flawless with UPS next day air.

Date of experience: June 01, 2025

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Reply from Blue Nile

Hi Robert, we are thrilled to hear how amazing your experience has been with us! Congrats on your new engagement!

Rated 5 out of 5 stars

Blue Nike and Emely are the best

Emely at the Short Hills store was amazing. She was very knowledgeable and helpful through the entire buying experience. Ring was exactly as shown online and lived up to expectations. Highly recommended. It was easy to find the perfect diamond using the filters on the website. Great experience!!

Date of experience: June 08, 2025

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Reply from Blue Nile

Thank you! We are so happy to hear your experience with Emely was amazing!!!

Rated 5 out of 5 stars

Easy website to maneuver thru

Easy website to maneuver thru. Huge selection to pick thru. We have purchased many items from you. Love my new necklace.

Date of experience: June 29, 2025

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Reply from Blue Nile

Thank you very much! We love knowing you have several pieces of bling from Blue Nile and we cannot wait to see what you pick out next!

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Rated 5 out of 5 stars

Beautiful necklace

Beautiful necklace, great price, quick delivery

Date of experience: June 06, 2025

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Reply from Blue Nile

Hi Kathryn, we love knowing how much you are enjoying your new necklace and your experience!

Rated 5 out of 5 stars

Great customer service

Website was easy to use. Very happy with my pair of earrings. Customer service was very friendly and patient

Date of experience: June 02, 2025

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Reply from Blue Nile

Thank you ChunSiew! We are thrilled to hear how amazing your experience has been!

Rated 2 out of 5 stars

Constant change of delivery date

I purchased a ring stating that it was in stock and it would be ready to ship the following day June 4. Once placed, 24 hours later I got an email stating it will be shipping out June 30. My wedding was July 1 and I didn’t trust it. Out of frustration for the change of shipping date, I spend time speaking to a many representatives to find a ring that could ship on the date posted. I did an exchange for a more expensive ring that will, again, “ship next day”. Within 24 hours, I received another email that it won’t arrive till after my wedding. Twice now it was advertised it was in stock and would ship the next day but I was told otherwise. The jewelry, great quality. The customer service representatives I spoke to, were great and truly did their best to solve the problem. I’m so grateful for their effort and understanding of my frustration. The overall website and its accuracy on what’s truly in stock and its shipping date is terrible. Be cautious that if you order a ring, the delivery date might not match what they state online.

Date of experience: June 03, 2025

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Reply from Blue Nile

Hi Kora, thank you for sharing your feedback and we sincerely apologize this was your experience. If there is any further assistance we can provide please let us know.

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Rated 4 out of 5 stars

Let me make it clear in advance that…

Let me make it clear in advance that the product was very good.
However, unfortunately, my marriage was annulled because my intended spouse was marrying a third party. It was the worst experience I've had.🥲 I'm really sorry that this is not about the product, but I couldn't help but message you. I'm sorry that I used you guys to distract me. Please continue to make good products.
Next time, I will choose your product too.
by Google Translate

Date of experience: June 21, 2025

Rated 5 out of 5 stars

Love my new gold and pearl necklace

Love my new gold and pearl necklace. Customer service was excellent and quick delivery.

Date of experience: June 03, 2025

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Reply from Blue Nile

Hi Lynn! We are loving the combo of pearls and gold right now, too! So happy to hear that your experience was as amazing as your new necklace!

Rated 5 out of 5 stars

Just proposed to my girlfriend…

Just proposed to my girlfriend yesterday, and she absolutely loved her ring! She said it’s the perfect ring!

The process of ordering the ring was quick and easy.

Date of experience: June 23, 2025

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Reply from Blue Nile

Congratulations Zach!!! We are so happy to know you officially have a fiancée and we cannot wait to help you with the perfect wedding bands!

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