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I love working w/ Sureholdings Wine customer Service because they are kind, efficient, quick to respond, and work for me, a wine investor. They understand that really well. Fred
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I am with Sureholding for well over 10 years. Initially, I've invested in first-growth Bordeaux wines only and mainly kept them in a bonded warehouse. James always strives to come up with secure inves... See more
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Verified
Excellent service and always there when I want some advice. Never made to feel rushed or under pressure. Recently bought and sold some wine. Efficient, prompt and monies transferred back to me with no... See more
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After many years as a customer, I am now treated like a pariah. Sure Holdings has in the past established several protocols but lately they dont seem to follow them any longer.. such as notification... See more
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Company details
Written by the company
Fine & Rare Wine Investment advice. Buy/Sell wine & whisky for investment. Build a portfolio of hard assets with a reputable company. Building portfolios for investors since 1999.
Contact info
United States
- sureholdings.com
4.4
Excellent
45 reviews
Verified
Sureholdings Wine Efficiency
I love working w/ Sureholdings Wine customer Service because they are kind, efficient, quick to respond, and work for me, a wine investor. They understand that really well. Fred
Date of experience: November 28, 2024
Verified
Good sound investment advice
good sound investment advice. Followed it and made a 50% return over 2 years.
Date of experience: July 20, 2023
Reply from Sureholdings
Thank you for your kind review.
Verified
Timely Sale Help
They were able to sell one of my wines quickly at a good profit. They are also very responsive by phone man’s email.
Date of experience: July 11, 2023
Reply from Sureholdings
Thank you Sid, we appreciate your kind review of our service.
Verified
Reply from Sureholdings
Dear Tony, thank you for your kind comments.
Verified
Very difficult to liquidize
Very difficult to liquidize, took more than months only able to sell a case…
Date of experience: December 07, 2022
Reply from Sureholdings
We are sorry this sale did not live up to your expectations. It is better you leave the selling of the wine to our team. When you are selling manually we are unable to monitor the price. A wine can sell when the price is set correctly. Prices can move during the time you place it for sale. It’s better to leave it to our team as per our management service. Kindly reach out to us directly on support@sureholdings.com so we can clarify this part of our service.
Verified
Dissapointed..
After many years as a customer, I am now treated like a pariah. Sure Holdings has in the past established several protocols but lately they dont seem to follow them any longer.. such as notification of payments for sales of wines. They used to require customers to fill-in a form to confirm where the funds would be sent but now they simply send the funds w/o even notifying me, the customer. And when I complain about this, I am labeled a trouble maker. The returns for the investments have also been poor but for us only to be told that we don't invest sufficiently on a regular basis. How can any sensible investor continue to pour funds into a portfolio that is not returning a decent profit. Most of the profits are eventually eaten up by the storage fees.
I have also recommended friends to join and they have left basically because of the latter reason. I am also in that process of exiting by selling all my wines.
Date of experience: July 12, 2022
Reply from Sureholdings
We have reviewed your account.
We have responded to every email that you have sent us. you were disappointed because we could not hold onto your funds for your wine sales. Because of anti money laundering restrictions and holding onto clients funds for an unreasonable time frame suggests we are a bank. We do not operate like a bank and do not hold the license to keep funds on behalf of clients like a bank account.
In addition, your claims of making no returns on your portfolio are false. Here is a list of 13 wines in total which you have sold and received funds for. We have not shown the value in $$ of profit for your privacy in public but we have checked and there is good profit on the account after the wines you have sold.
Product Name % Return
Margaux 2002 Half Case -2.81%
Armand de brignac Ace of Spades Champagne Brut Gold NV Cuvee Half Case 4.70%
Perrier Jouet Belle Epoque Blanc De Blancs Champagne 2002 3x75CL BTL 13.91%
Haut Brion 2005 Full Case 23.58%
Hermitage La Chapelle Jaboulet 2010 Half Case 50.51%
Beausejour Duffau Lagarrosse2009 Full Case 20.16%
Leoville Poyferre 2009 Full Case -1.95%
Pichon Longueville Baron 2009 Full Case 8.35%
Latour 1996 Full Case 3.19%
Latour 1996 Full Case 46.44%
Latour 1996 Full Case 13.94%
Latour 2004 Full Case 50.86%
Lafite Rothschild 2004 Full Case 150.43%
Verified
It will be appreciated if Sureholdings…
It will be appreciated if Sureholdings will send a Statement of Investors Portfolio performance qt least on a quarterly basis as medium to long term investors are not necessarily into "logging in" to check.
Date of experience: April 11, 2022
Reply from Sureholdings
Thanks for your suggestion. we will look into this feature in future upgrades of our system.
However giving a low 3 star review is a little unfair and we hope you can revise this because the statements can be viewed online on our website anytime.
Verified
Disappointment
Disappointed that, on this occasion, it took 12 weeks to be paid for the sale of wine.
Date of experience: March 14, 2022
Verified
Always has been a pleasure with…
Always has been a pleasure with Sureholdings. James and his team are proactive in every sense, Long history, know their game and very supportive.
Thanks again...
Date of experience: February 21, 2022
Verified
Verified
Excellent service
Excellent service. Always great recommendations and never a problem to phone and discuss my portfolio.
Recently sold some wine and received sale money promptly.
Highly recommend
Date of experience: September 27, 2021
great teams to be part of my investment
Date of experience: September 23, 2021
Verified
This would be my first and last…
This would be my first and last purchase with Sureholdings. The journey has been kinda painful to me to endured and finally it ended.
Date of experience: September 11, 2021
Reply from Sureholdings
Dear C’aanddy, thank you for your review. I’m sorry you had a painful experience with us.
When you put your Mouton 2005 for sale, we have matched a confirmed buyer for your wines in July. Our company policy is that you get paid after the buyer has collected the wines from the warehouse. This is a policy our company has followed since 2005.
However, due to an exceptionally hot summer, the buyer has decided to delay collection of the wines, as they want to avoid exposing the wines to high temperatures, which could ruin the wines.
I understand you were waiting for your wine sales funds and even when you reached out to me when I was battling Covid pneumonia, I still tried to give you updates and follow up with my warehouse and buyer.
My buyer then gave me the confirmation of the date they would collect the wines from our warehouse in September, and you were paid within 24 hours.
Painful as it is waiting for your wine sales funds, you were paid in full and you also made 9.5% returns from your wines invested with us. I am confident to say that you’re not cheated as you have proclaimed.
Thank you
Kimmy
Sure holdings
Verified
Honest and sound advice
Honest, very sound advice, advice given wisely with consideration for investor risk. This investment class is not for everyone but Sure Holdings make the process easy and secure.
Date of experience: July 22, 2021
Reply from Sureholdings
Dear Simon, thank you for your honest opinion and sincere comments.
Verified
Excellent advice and service
Excellent advice and service both with buying, selling and storing wine
Date of experience: July 21, 2021
Reply from Sureholdings
Dear Dennis, thank you for your kind review. We appreciate you as a client and your business means a lot to us.
Verified
Fast response and quick delivery…
Fast response and quick delivery arrangement
Date of experience: July 15, 2021
Reply from Sureholdings
Thank you for your kind words. It's a pleasure doing business with you.
Verified
Excellence
Interacting with Sureholdings is a pleasure. They keep you regularly updated on your investments, make suggestions and provide regular, personalised and comprehensive overviews on the current market situation. They are extremely responsive to email queries and very helpful. I have been investing with them for over 10 years. I cannot recommend them highly enough.
Date of experience: May 25, 2021
Reply from Sureholdings
Dear Ken, thank you for your kind review. It means a lot to us. We are pleased to know that we are assisting you in the best way we can.
Verified
Excellent service and always there to help.
Excellent service and always there when I want some advice. Never made to feel rushed or under pressure. Recently bought and sold some wine. Efficient, prompt and monies transferred back to me with no issues. Highly recommended.
Date of experience: May 03, 2021
Reply from Sureholdings
Dear Anand, thank you for your kind review.
We are very glad to be of assistance to you. We look forward to a long and rewarding business partnership with you as our esteemed client.
Happy Client
Over the last 8 years, I have found Sure Holdings Malaysia and its team reliable, trustworthy, responsible and always ready to support.
Needless to say, I have often felt that I lacked the knowledge in this field of investment, however, Kimmy has been a great help and indeed she knows her business and in particular her wine knowledge is amazing.
When I do sell a wine, the funds have been sent on a timely basis to my bank account. I have absolutely NO hesitation to recommend Sure Holdings to anyone out there interested in investing in premium wines.
Date of experience: April 23, 2021
Reply from Sureholdings
Dear Alan, we are very grateful for your splendid review. It is a pleasure working with you over the years and we look forward to assisting you further in the future with your long term financial goals.
I have been with Sureholding for more than 5 years
I have been with Sureholding for more than 5 years.
I managed to sell some of my wine and have profit on it.
Sureholding can be trusted.
Date of experience: February 26, 2021
Reply from Sureholdings
Dear BJ Khoo, thank you for your kind words. We are pleased to have you as our esteemed client.
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