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Review summary

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the kindness and professionalism of the staff. People highlight the calm and welcoming environment, which helps ease any anxiety. Consumers also value the clear explanations provided throughout the aligner process. However, some reviewers report issues with the contact methods, particularly the AI chatbot, which they find unhelpful. Some customers have also experienced problems with orders, such as receiving incorrect items or experiencing delays. A few reviewers have expressed frustration with customer service, citing difficulties in resolving issues and receiving timely responses.

Based on reviews, created with AI

See what reviewers are saying

Rated 3 out of 5 stars
Verified

Your work is not comprehensive. It requires follow ups, which is time-consuming. No insurance coverage at work cause you don't have a doctor even look at your mouth to consult which is another issue... See more

Rated 4 out of 5 stars
Verified

The customer service is excellent. I sent my impression kit back, and it took a month to process. The new set of retainers came in a beautiful package with nice amenities, and the retainers fit perf... See more

Rated 5 out of 5 stars
Verified

I was happy to see how easy it was to order after the previous retainer makers were no longer in business. Was even more happy when they offered a hefty reduction in cost for 6 month subscriptions. T... See more

Rated 5 out of 5 stars
Verified

I got my retainers in a timely fashion. I wish my health and care was more of a priority than getting wealthy in all health care issues. Your webpage throws out the cost of $199.00 for a single set of... See more

Company replied


Company details

  1. #3 of 6 best companies in Dental Laboratory

About SmileSet

Written by the company

At SmileSet, we believe that everyone deserves a confident, healthy smile. We specialize in providing high-quality, custom-fit clear retainers and Aligner Treatments designed to make dental care convenient, accessible, and effective.

Partnering with treating doctors' practices, we leverage existing dental records to deliver a seamless experience—often eliminating the need for new impressions or scans. Our commitment to innovation and customer satisfaction is at the heart of everything we do.

Retainers & Aligners!
Oral Care

Whether you're maintaining your perfect smile with retainers or starting your alignment journey with our Aligner Treatment, SmileSet is here to support you every step of the way. With fast production times, competitive pricing, and a dedication to quality, we aim to make your smile care as simple and stress-free as possible. 💙

Let SmileSet help you smile brighter today!

Talk To A Smile Expert

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

49K reviews

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1-star

Replied to 90% of negative reviews

Typically replies within 24 hours


Rated 4 out of 5 stars
Verified

The customer service is excellent

The customer service is excellent. I sent my impression kit back, and it took a month to process. The new set of retainers came in a beautiful package with nice amenities, and the retainers fit perfectly. No jagged edges to deal with and very little discomfort with the first set.
Very happy with the process!

Date of experience: June 26, 2025

Rated 5 out of 5 stars
Verified

Retainer Subscription Review

I continue to buy retainers from SmileSet on the subscription plan. I started the completed the aligner treatment while they were still Smile Direct. They were Dr Direct for about 6 months before becoming Smile Set in January 2025. The retainer trays are the same quality as before and my last pair made it all 6 months without cracking. They use a little less plastic up towards the gums than they used to I which is a good thing because it leads to less irritation in the first week. Consistent use of the retainers has kept my teeth from reverting and I am still happy with the results. My recent order shipped on time in a protective plastic case. Some people had poor experiences with this company for a variety of reasons related to either the original smile direct bankruptcy or just not being a good candidate for this minimally supervised treatment, but if you had a good experience like I did and are in the retainer phase, I recommend continuing to use them to keep your progress.

Date of experience: June 25, 2025

Rated 2 out of 5 stars
Verified

The Night Guard Nightmare

I sent imprints and pictures to SmileDirectClub and was approved in three days. With SmileSet, I've sent five imprints and photographs, and the company sent me another imprint kit. I've been trying to get my nightguards since April 2025. I spoke to the customer service reps several times. They were polite and helpful, but the situation was beyond their pay grade. The last conversation with the customer rep mentioned that it would take two weeks for the manufacturer to make and ship my night guards instead. I received another imprint kit. Smh.
I'm still waiting for the delivery of my night guards to arrive. A person's teeth will be separated by the time you get the finished product. No night guards. I'm still waiting on the delivery. A person's teeth will be separated by the time you get the finished product.
The patient portal is not updated regularly to track the progress. I'm not sure if the night guards are being created or lost in transition. The TBD status has been there for a while. I would recommend that the company streamline its process to obtain the night guards efficiently.

Date of experience: June 22, 2025

SmileSet logo

Reply from SmileSet

Hi Fred,

Thank you for taking the time to share your experience, and we’re genuinely sorry for the frustration and delays you've faced in trying to receive your night guards. We understand how important this is, and we truly regret that the process has felt anything less than smooth.

To clarify, the reason for the delay is that your most recent impressions were unfortunately rejected by our lab due to shallow upper molars. Without a clear and accurate mold of your teeth, we’re unable to move forward with production, as we want to ensure your night guards are a perfect fit. We sent you another complimentary impression kit to correct this, which was delivered on June 28, 2025.

As soon as we receive your completed impressions back, we’ll be able to proceed with creating your custom night guards right away. If you’d like extra support in completing your impressions, we’d be happy to schedule a free Zoom consultation with a member of our dental team who can walk you through the process step by step. You can book a time here: https://smileset.com/pages/talk-to-a-smile-expert.

Also, it sounds like you may have been checking the SmileSet patient portal, which is only used for aligner treatment customers. Since your order is for night guards, there won’t be any status updates visible there—which is why it still says “TBD.” We're sorry for the confusion, and we’ll be reviewing how we can make that clearer moving forward.

We sincerely appreciate your patience and understanding. We know it’s been a long wait, and we want nothing more than to get your night guards to you as quickly as possible. Please don’t hesitate to reach out if you need any help with the impression kit or have additional questions—we’re here to support you every step of the way.

Warmly,
Erika
SmileCare Support Supervisor
SmileSet

Rated 1 out of 5 stars
Verified

Bait and switch for old smile direct…

Bait and switch for old smile direct customers to purchase retainers. Old scans are “corrupted” and they are just trying to send you an impression kit to loop you back into the scam.

Date of experience: June 25, 2025

SmileSet logo

Reply from SmileSet

Hi Kelsey,

We’re very sorry to hear that you felt your experience with us was misleading—that is never our intention, and we truly regret the frustration it caused.

To clarify, your retainer order was canceled and fully refunded on June 26, 2025, per your request. This was due to the unfortunate fact that the files we received from your original scan were corrupted and could not be used to create your retainers. As soon as we identified the issue, we sent a complimentary impression kit to help you move forward without any added cost, but completely respected your decision to cancel.

If you have any further questions or concerns, we’re always here to help.

Warm regards,
Erika
SmileCare Support Supervisor
SmileSet

Rated 2 out of 5 stars
Verified

Too soon

Requested that my subscription be postponed and you sent anyway

Date of experience: June 30, 2025

Rated 1 out of 5 stars
Verified

i was charged for a retainer set on…

i was charged for a retainer set on june 17 and have yet to receive them as of july 6. i am beginning to wonder if this is a scam.

Date of experience: June 20, 2025

SmileSet logo

Reply from SmileSet

Hi Krishna,

Thank you for bringing this to our attention, and we're truly sorry for the delay and frustration this has caused. We’ve looked into your order and found that your original retainer shipment was unfortunately lost in transit—it was scheduled to arrive on June 26, and we completely understand how concerning that must have been.

To make things right, we’ve sent you a complimentary replacement retainer set with express shipping, along with a free oral care item as a small token of our apology for the inconvenience.

Please rest assured, we are a real company and we care deeply about our customers' experience. If you ever have any concerns, our team is always here and happy to help. You can reach us at 855-604-7052 or support@smileset.com.

Thanks again for your patience—we truly appreciate it!

Warm Regards,
Erika
SmileCare Support Supervisor
SmileSet

Rated 1 out of 5 stars
Verified

My requests were disregarded and it took for ever to resolve issues

The intake survey asks what your "smile goals" are. I said I wanted to move my molars outward because they were crossing my tongue, and I didn't care what the front teeth looked like (they're almost straight already). After waiting about one month after sending in my silicone impressions, they have finally come up with the digitized simulation of my plan and sent out the aligners. The simulation shows zero change to my molars and minimal change to the front teeth. I requested a Zoom consultation with my SmileSet orthodontist. They missed my appointment time but I ended up speaking with someone else 15 minutes later and they told me that SmileSet usually only treats the front teeth because they don't typically work on molars. They told me they would speak to the orthodontist and get back to me in a few days but they told me to not get my hopes up because the answer is usually no for molars. So, that was a whole waste of time. I wish they would have just looked at my intake form and saw that I only wanted molar modification, and then they could've told me to go get regular braces instead. I'm going to try to get a refund.

Date of experience: July 01, 2025

Rated 3 out of 5 stars
Verified

Your work is not comprehensive

Your work is not comprehensive. It requires follow ups, which is time-consuming. No insurance coverage at work cause you don't have a doctor even look at your mouth to consult which is another issue overall once you get your treatment, it works OK until at the end you find out you have to do touchups which could take forever to get done?

Date of experience: July 01, 2025

Rated 5 out of 5 stars
Verified

Service great so far!

So far everything that smileset has promised has occurred in a timely fashion. Hoping the molds I sent in are going to work for making my first set soon.

Date of experience: June 24, 2025

Rated 5 out of 5 stars
Verified

The process was easy

The process was easy. They were attentive and always responded right away. I’m starting my 1st set and so far so good,

Date of experience: June 24, 2025

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