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Review summary

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the app for its user-friendly interface and the positive impact it has on their fitness journeys. People find the recommendations helpful and the overall experience to be very positive, which encourages them to adopt healthier habits. The app's ability to provide personalized feedback and support is also a highlight for many consumers. The AI coach receives praise for its helpfulness and the relevant information it provides. However, some reviewers have pointed out issues with the subscription model and occasional inaccuracies with the AI. Despite these concerns, the general consensus is that the app is a valuable tool for improving eating habits, promoting physical activity and achieving weight goals.

Based on reviews, created with AI

See what reviewers are saying

Rated 5 out of 5 stars
Invited

My behavior has changed in such a short time since using simple. My coach is great and offers positive advice and direction. My main behavior change is not eating candy, ice cream etc in the evening.... See more

Company replied

Rated 4 out of 5 stars
Invited

I realized after starting down the Simple pathway that I have been unconsciously doing intermittent fasting on occasion for several years now bit with not so healthy food choices. Simple put it all i... See more

Company replied

Rated 5 out of 5 stars

I didn't realize that Simple Life is an American company, so with exchange rate, I couldn't afford to join. Payments had come out, and since I immediately saw this, I contacted the team with my conce... See more

Company replied

Rated 5 out of 5 stars

Honestly… I wasn't really excited about doing any kind of exercise or healthy eating, but this app has made it so simple and easy… it’s actually kinda fun. And if you know me, I don’t do diets or ex... See more

Company replied


Company details

  1. #36 of 67 best companies in Fitness and Nutrition Service
  2. #34 of 56 best companies in Weight Loss Service

About Simple Life App

Written by the company

The Simple app coaches people on long-term weight loss and healthy eating.

We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite.

With us, you’ll be supported to make steady progress towards your desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on:

1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based.

2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide users throughout your health journey, 24/7.

3. Flexibility, so you can learn and adopt wellness strategies gradually, at your own pace.

Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

31K reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

The AP was okay but you can only ask a…

The AP was okay but you can only ask a certain number of questions a day and then they boot you out. I tried to cancel and got charged again and again even though I had cancelled. I made a formal complaint to my bank and the Attorney General for Oregon.. Just don't do it.

Date of experience: June 01, 2025

Simple Life App logo

Reply from Simple Life App

Hello Jane,

Thank you for taking the time to share your experience with us. It's important to us that our customers feel heard and supported.

It seems that you've faced challenges both with the app's functionality and with the cancellation process. We understand how frustrating this can be and invite you to reach out to us at help@simple.life. Our team would like the opportunity to look into this matter further and ensure your subscription concerns are fully addressed.

We value your input and appreciate your feedback as it helps us improve.

Regards,
Simple Team

Rated 4 out of 5 stars
Invited

It's hard to get an Optimal rating

I like having an AI Coach that I can access 24/7. You pick your food and the APP rates it I do like that I can get recipe recommendations.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Madison,

Thank you for taking the time to share your thoughts with us. We're delighted to hear that you appreciate the 24/7 availability of our AI Coach and find the meal rating feature helpful. It's great to know that you enjoy receiving recipe suggestions as well.

If you ever need further assistance or have any questions, feel free to reach out to us via our live chat at https://chat.simple.life/. We're here to help.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

Keeping me on track

Keep me on track, even when I feel slumped, helps with food prep great food keeping a log of drinking water. Just an all round ap, amazing with Pilates. Really pleased.

Date of experience: June 01, 2025

Simple Life App logo

Reply from Simple Life App

Hello Jess,

Thank you so much for sharing your positive experience with our app. It's wonderful to hear that it's helping you stay on track with your goals, from food preparation to staying hydrated and engaging in Pilates. We're thrilled to know you're pleased with the support it offers.

Should you need any assistance or have further inquiries, feel free to reach out to our team via live chat at https://chat.simple.life/. We’re here to help whenever you need us.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

31 days in… love the app!!

31 days in… love the app!!
So much information, motivation and inspiration!

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you so much for sharing your positive experience! It's great to hear that the app has become a source of motivation and inspiration for you. We're thrilled to be a part of your wellness journey.

Should you have any questions or need further assistance, feel free to connect with us via our live chat at https://chat.simple.life/. We're always here to help.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

I enjoy the interactive parts of the…

I enjoy the interactive parts of the App. It holds you accountable and has great tips, tricks, and recipes.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Antje,

Thank you for sharing your positive experience with our app. It's wonderful to hear that you enjoy the interactive features and find the tips, tricks, and recipes beneficial for your journey. We appreciate your engagement and are delighted to support you on your path to wellness.

If you have any questions or need assistance, please feel free to reach out to us through our live chat at https://chat.simple.life/. We're always here to help.

Regards,
Simple Team

Rated 5 out of 5 stars

great app to get you started

Really easy to use and offers great help and tips to get the most from your fasting.

Date of experience: July 07, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you for sharing your positive experience with us. It's wonderful to hear that you find our app easy to use and that it provides valuable tips and support for your fasting journey.

If you ever need further assistance or have inquiries in the future, please reach out to us via our live chat at https://chat.simple.life/. We're here to help whenever you need it.

Regards,
Simple Team

Rated 5 out of 5 stars

Progressive goal setting

I like that the app reminds you to be accountable for your movements, food and water intake. I like to check off lists so this is helpful for me to accomplish my daily goals!

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Amanda,

Thank you for sharing your positive experience with our app. It's great to hear that the tracking features are assisting you in achieving your daily goals and keeping you accountable.

If you need any assistance or have further questions, feel free to reach out to us via our live chat at https://chat.simple.life/. We're here to help!

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

Love the coaching and tips provided!

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you for sharing your positive experience with our app! It's wonderful to hear that you appreciate the coaching and tips.

If there's anything you need in the future or have any questions, feel free to reach out to our team via live chat at https://chat.simple.life/.

Regards,
Simple Team

Rated 3 out of 5 stars

It was presented as a walking plan

It was presented as a walking plan. It turned out to be a diet plan that I had no interest in. That was not clear until I had paid. Fortunately I was able to cancel and won't be charged anymore.

Date of experience: July 03, 2025

Simple Life App logo

Reply from Simple Life App

Hello Gretchen,

Thank you for sharing your feedback with us.

It's understandable to feel misled if the initial presentation of the app's offerings didn't match your expectations. We're glad to hear that you were able to cancel your subscription without any issues. Should you have any further questions or require assistance, please feel free to reach out to us at help@simple.life.

We appreciate your input, as it helps us improve clarity in how we present our app's features.

Regards,
Simple Team

Rated 4 out of 5 stars
Invited

Nice to use

Nice to use. Great tracker. Easy workouts.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you for sharing your positive experience with our app. It's great to know that you find our tracker user-friendly and that the workouts are easy to incorporate into your routine.

If you ever have any questions or need further assistance, please feel free to reach out to us via our live chat at https://chat.simple.life/.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

Easy to follow

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you for taking the time to share your thoughts. It's great to hear that our app has been easy for you to follow. We are thrilled to be part of your wellness journey.

If you have any questions or need assistance in the future, please don't hesitate to reach out via our live chat at https://chat.simple.life/. We're here to help.

Regards,
Simple Team

Rated 5 out of 5 stars

This app is great. It remindeds to drink water and walk but is raining here.

I love this app it reminds and it reminds me to drink water when it is time to walk. It keeps me going to workout and I love this app.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Susan,

Thank you for sharing your positive experience with our app. It's wonderful to hear that it helps keep you on track with staying hydrated and active. Your feedback is truly valued, and we're delighted to be part of your wellness journey.

If you ever have any questions or need further assistance, please don't hesitate to reach out to us through our live chat at https://chat.simple.life/. We're here to help with anything you might need.

Regards,
Simple Team

Rated 1 out of 5 stars

The beginning of the ad is very much misleading!

The beginning of the ad is very much misleading. It makes you think that they will help you with no mention of payment.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you for bringing this to our attention. The feedback is invaluable to us.

It sounds like the way our app is advertised led to some confusion, and I apologize for any inconvenience this may have caused.

Please reach out to us at help@simple.life, so we can address this matter in more detail and assist further.

We appreciate you taking the time to share your perspective.

Regards,
Simple Team

Rated 2 out of 5 stars
Invited

I can’t track many food, exercise accurately

I can’t track many foods accurately. For exercise and food the app needs to be more flexible. My walking steps are not accurate unless I have my phone or watch on. Any excerise I do that is not walking or your exercises is not trackable. Needs more flexibility.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Marlene,

Thank you for taking the time to share your feedback. It's important for us to understand your experience with using our app.

We appreciate your input regarding the tracking capabilities for food and exercise. Your perspective on flexibility is valuable, and we want to ensure we're providing a supportive experience. Please reach out to us at help@simple.life with more details about your concerns. This will help our team better understand the specifics and consider improvements that meet your needs.

Thank you again for your thoughtful feedback. We strive to enhance our app continually and your insights are essential in this process.

Regards,
Simple Team

Rated 4 out of 5 stars
Invited

Daily reminders from my coach and easy…

Daily reminders from my coach and easy exercise program to follow.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Tammy,

Thank you for taking the time to share your feedback. It's great to hear that you are finding the daily reminders from Avo Coach and the exercise programs in our app both useful and easy to follow.

If you need any further assistance or have questions in the future, please feel free to reach out to us via our live chat at https://chat.simple.life/. We're here to help.

Regards,
Simple Team

Rated 5 out of 5 stars

Love it

It making me very aware of what I’m eating, drinking and exercise along with my keeping track of everything I’m logging in on the app. I’ve been following it for almost 2 weeks now and I really am liking it.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Jenny,

Thank you for sharing your positive experience with our app. It's great to hear that you've found it helpful in becoming more mindful of your eating, drinking, and exercise habits. Your commitment over the past two weeks is admirable, and we're glad to see that you're enjoying using the app to track your progress.

If you ever need assistance or have any questions in the future, please don't hesitate to reach out to us via our live chat at https://chat.simple.life/. We're here to help.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

Feeling comfortable

Feeling comfortable

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello,

Thank you for sharing your positive experience with us. It's wonderful to hear that you're finding a sense of comfort with our app.

Should you have any questions or need further assistance down the road, please feel free to reach out to our team via the live chat at https://chat.simple.life/. We're here to help.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

I love the app!

I love the app!! Holds me accountable, I love seeing my weight drop every single day!!! I don’t eat nearly as much as I use to but I’m also not always hungry

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Nicole,

Thank you for sharing your positive experience with our app! It’s wonderful to hear that it’s been holding you accountable and helping you see daily progress on your weight loss journey. Your enthusiasm is inspiring and we’re glad to be a part of your success.

If you ever have any questions or need further assistance, please don’t hesitate to reach out to our team via our live chat at https://chat.simple.life/. We’re here to support you whenever you need.

Regards,
Simple Team

Rated 5 out of 5 stars
Invited

On Track

Enjoying this app. Easy to stay on track.

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Diane,

Thank you for sharing such positive feedback. It's wonderful to hear that our app is making it easier for you to stay on track with your goals. Your experience is important to us.

Should you need any assistance moving forward, please don't hesitate to reach out via our live chat at https://chat.simple.life/. We're here to help!

Regards,
Simple Team

Rated 1 out of 5 stars

What a complicated process once you hit…

What a complicated process once you hit the payment button. Several different payment plans were showing on different pages and I couldn’t work out when or how much would come out of my account. Therefore I cancelled it, or so I thought . Even though it confirmed cancelled it still said it was taking a payment on the subscription page when I logged back in? Had to email support as I’m totally confused and just want to see the back of the simple app as too complicated for me

Date of experience: July 06, 2025

Simple Life App logo

Reply from Simple Life App

Hello Paula,

Thank you for sharing your experience with us. We understand how frustrating it can be to navigate the payment process and we're sorry to hear it caused confusion.

It seems there may have been some inconsistencies with the subscription pages. We encourage you to contact us at help@simple.life so we can review your situation and ensure the subscription is fully canceled. Your clarity and satisfaction are important to us.

We appreciate you taking the time to provide feedback as it helps us improve and simplify our processes for users like you.

Regards,
Simple Team

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