From our very first breakthrough call, I knew I could trust Shelby to lead me down the path of success to diet freedom. This program stands apart from the rest of diet culture in the highly personaliz... See more
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Shelby is fantastic in so many ways! She wants you to succeed and helps you succeed by figuring out the WHY, not just the how. Baby steps and big steps are both celebrated! And steps backwards are gen... See more
Shelby helped me learn a lot about myself and areas where I was holding myself back. She provided a great balance of providing me with new information, while also developing some skills and practices... See more
When my GP recommended Shelby's coaching, I had no idea that I'd come out the other end having learned how to love, listen, and truly care for my whole self. After a lifetime of yo-yo dieting, negativ... See more
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Your Online Headquarters To Eating Psychology Coaching: We are an anti-dieting nutrition coaching company that helps people cultivate a loving relationship with food that leads to sustainable weight management and a life fueled by FREEDOM instead of diets, weight, and food struggles. What began as a general nutrition coaching and weight management business in 2007 has expanded into an influential mind-body health coaching company, compassionately focused on educating and empowering people to radically transform unhealthy beliefs and behaviors around today’s biggest dieting issues such as body image challenges, emotional eating, binge eating, overeating, endless unsuccessful dieting, weight concerns, and health challenges that have a personal emotional component such as digestion, fatigue, immunity, mood, and more.
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United States
- shelby@shelbymcdaniel.com
- shelbymcdaniel.com
Shelby is a phenomenal change agent
Shelby is warm, genuine and caring! I have struggled all of my life with weight issues and eating to medicate my emotions..anger, sadness, grief and poor self esteem! She’s honest and calls you out where needed, but not in a shaming way but a loving caring way! I have had hard things happen to me and being a nurse I gave little to myself always giving to others. I finally had enough and wanted to be me and be healthy and happy! I had taken up Reiki as a practice and through learning and healing myself on many levels finally enabled me to attack and treat my last bastion of what I felt was failure! You have to do the work…no candy coating ! It hard and many tears were shed! Shelby is able to not only show you scientifically why we do the things we do with eating but provides a balanced and methodical way to re-teach ourselves to eat like we did when we were young…engaging in the act of eating and taking away the shame of fueling our bodies in a way that is pleasurable and healthy! I now can process my emotions better( but I have set backs because I’m human) but I don’t lose myself in it and am then able to get back on proverbial horse and continue! Shelby provides laughs and encouragement in a way that speaks to your soul and if you open yourself to loving yourself and doing the hard work…you will find success and be proud of your accomplishments! Shelby has a way of helping you find your truth and responsibility/accountability for things that you created! She has a way of making many A HA self realization moments for you and helps you process and provides the tools to you to make lasting change. Thank you so very much Shelby for everything along the way but most of all for being REAL and mentoring me to find my best self and be happy and healthy! Spend the time and money on your journey! You won’t be sorry!!!I HIGHLY recommend her for your difficulties in eating/weight problems! You and your body will thank you!!!
Date of experience: December 02, 2023
Life Changing Coaching
From our very first breakthrough call, I knew I could trust Shelby to lead me down the path of success to diet freedom. This program stands apart from the rest of diet culture in the highly personalized approach to getting to root issues for disordered eating habits and retraining neural pathways toward healthy practices. I learned to redefine rest, remove emotion from eating, and trust my body's design of intuitive cues. Not only is Shelby extremely knowledgeable, providing great value to her members in training, but she truly cares and wants to empower you today to live the fullest life you can. If you're unsure about beginning the process, you will not regret taking the first step.
Date of experience: October 25, 2022
Life-Changing assistance
Shelby is an astounding communicator and wonderful therapist. She is consistently "there" for you at whatever level you require. She is extremely conscientious about responding to questions, inquiries, concerns or feelings of doubt and uncertainty that may present. And when she responds, Shelby is thorough, empathetic and knowledgeable. She has changed my way of viewing food and myself, and worked until she was confident that I had mostly achieved my personal goals. Someone as professional and effective as Shelby is a rare treasure.
Date of experience: April 05, 2023
Shelby is the bomb dot com
I am choked up writing this review. I am a 59 year woman who has struggled with food issues most of her life. Working 1:1 with Shelby has been an amazing experience and changed my relationship with food. When I was always dieting, I never enjoyed food. That has all changed. Eating mindfully, realizing when I am hungry and then full is an eye opening experience. Food brings me pleasure and I am losing weight without dieting! I have so much more energy and zest for life thanks to this program. I could go on and on, but just know Shelby and this program are the real deal.
Date of experience: January 04, 2023
Forever Grateful
I'd like to Thank Shelby from the bottom of my heart for giving me the opportunity to work together. This has not only been a privilege, but truly an honor. Not only is Shelby professional and skilled at the work she does, but she is compassionate, empathetic, caring, takes a personal interest and truly wants to make a difference in ones life. Shelby has definitely had an impact not only on my journey to better health and habits, but in my life. In just a short time she has managed to help me see myself through a different lense. Giving me a clearer picture as well as perspective. Shelby has built up a confidence in me that has been non existent for so long. She has pushed me to accomplish things that I didn't feel I could do on my own and she has believed in me and has inspired me to work harder, be stronger and know my self worth. Everyday I use the skills and tools she has taught me and I can say with confidence, I am starting to feel better each day mentally and emotionally. Her positivity and bright spirit moves me to be determined to fight hard everyday to be kind to myself, love myself and be balanced with my expectations. The tools she uses are powerful and truly help. I have struggled for many years with trauma, depression, anxiety and chronic pain. My eating habits especially with sugar have always been a challenge for me, causing me to have low self esteem, thoughts of hopelessness and frustration. Shelby helped me to see and do food diffently. Although I still have continuous work to do and I wish I had more time with her, I have confidence that with the tools I've been given, I'm sure to have great success! Anyone that gets the opportunity to work with Shelby on Diet Freedom will have NO REGRETS! She truly is a remarkable person with a big heart and has the drive and passion to help you reach your goals and get you on the path that will help you reach a beautiful destination. Shelby's expertise are five stars plus! Thanks so much! I'm forever grateful.
Date of experience: March 07, 2023
I got Myself Back!
Let me begin by saying that the words that I am about to express are only a tiny expression of how I feel after completing Shelby's program.
I honestly didn't know that this program came to change my life. Shelby is amazing of course but her teachings really save my life! I was dealing with anxiety around food, my family and my friends. I was hiding cause I lost my confidence and hope. I got to a point where I really didn't think it was possible to feel good again, but all of that changed after we worked together. Not only she is patient and kind, but her methods are impactful and super simple. If everything else you tried failed, maybe you haven't encountered someone with grace, compassion and knowledge to point you in the right direction. If you ready for something new that you never thought you needed, then Shelby is right for you!
Date of experience: December 15, 2022

Reply from shelbymcdaniel.com
Exactly what I needed
Exactly what I needed. When we started it was slow and I was anxious to get going.But doing the homework you are asked to do is important to move forward, And the plan does work. Also I have learned so much of how healthy eating looks like and will continue to eat this new way. My food addiction is under control.😁👍
Date of experience: January 24, 2023
Transformed my life & perspective
I got more value/takeaways from one session with Shelby than I did 50+ sessions with other therapists! She is extremely talented at what she does— she has a way of making me feel understood/validated and motivated/empowered to learn and grow from the past. Her organization, growth-mindset, and emotional intelligence separates her from everyone else. Working with Shelby is the best decision I have ever made— she has transformed my perspective and habits which have directly impacted/improved my quality of life.
Date of experience: November 29, 2022
The Beginning of the Greatest Journey
After spending years with unhealthy eating habits and struggling to manage Insulin Resistance, I had given up. I worked with people in the past for training and if there was a diet- i tried it!
I just kept repeating the same process with little to no results. It wasnt until I decided that i needed to take a different approach and focus on the nutrition that I met Shelby and my life truly changed.
Shelby met me exactly where I was. Good days, bad days, days that the tears wouldn't stop - she was there. She provided not only education and solution, but most importantly support.
She helped me understand my body, how to nourish it the right way and how to tackle the emotional struggles that affect how we eat and our weight.
I couldn't recommend Shelby enough. She truly made a huge difference for me. I am forever grateful for all the guidance and support!
Date of experience: August 31, 2022
How does she know EXACTLY what we need!?
Shelby is life-changing! She HEARS us, and really understands what we're going through. She seems to know EXACTLY what we need to UNDERSTAND (and she is fabulous at listening and explaining things on our level - it hits home!), what we need to BELIEVE (she has hte evidence to show us that what she says is true, so we can decide for ourselves), and what we need to DO (she shows us the way, provides encouragement, support, understanding and a swift kick in the butt when we need it ;) Shelby helped me to realize that there is no magic or mystery about why I didn't automatically know why/when/how/how much to eat; I had never learned. She tuned me in to feeling whether I am actually hungry for FOOD or for something else when I over-eat. We dug deep together and ultimately I could see that MY problem is not the food, or the exercise, or anything else related to a "diet", but it was me searching for something to satisfy me, and off I marched with all my new food-related tools now in hand to help me eat the way my body needs me to, and to begin satisfying myself with other things, not just food. Sure, I still love me a tasty cupcake, ice cream, Starbucks, whatever, and I am now able to make better choices about what I actually WANT to make me happy, instead of using food as the only solution. Thanks, Shelby. You are absolutely amazing!! If anyone reading this has ANY doubt that Shelby might be "the one" to help them win their life-long food relationship battle, they will soon realize, through Shelby's coaching, that THEY are the one who can do that, but that Shelby IS THE ONE to help them learn how and to support them along the way. What a great team you'll have! :) Good luck to you all, I know you can do it!!
Date of experience: July 16, 2022
Im verry I fond Diier Freedom
Im verry I fond Diier Freedom, Shelby was great, verry knowledgeable, I learnd lots & able tomove on with my life.
Date of experience: June 26, 2022

Reply from shelbymcdaniel.com
Say Goodbye to Food, Body & Mind Struggles And Hello To Inner Peace!
I want to start off by thanking Shelby for her commitment towards our time together in her 1 on-1 coaching program. Her awesome personality, positive engagement, knowledge, and wisdom left an impactful imprint on my mind after every coaching session and beyond.
Before entering her program, I was stuck, caught in a vicious cycle of restrictive and binge eating. I was in a constant state of distress over food, which negatively impacted my mental well-being. I thought dieting would fix all my issues and bring me to a happier, "perfect" place. Oh boy, was I wrong... After living in this cycle for several years, trying multiple diets, workout routines, listening to podcasts, and reading books to no avail, I knew I couldn't do this alone.
After listening to a workshop done by Shelby, I was intrigued. I'll admit I was skeptical at first, but I pushed through any fear and doubt lingering in my mind. After setting up my first appointment and getting off the phone on our first call, I knew I was in great hands. Throughout the coaching program, Shelby does an awesome job organizing and creating a success plan specialized just for you. To my surprise, within a couple of weeks I was slowly removing my diet mentality. No longer was I so dependent on my weight or how many calories I was consuming. I started to incorporate foods that I thought were "bad" and finally got to foods that I enjoyed without feeling guilt or shame.
To wrap things up, throughout the whole experience, not only did I fix many of my problems with food, but I gained so many new perspectives and mind shifts that will stick with me for the rest of my life. I believe investing in yourself is one of the most powerful things you can do in this world, and you would be surprised at how much growth and change can occur in a matter of days, weeks, and months. If you’re looking to fix your struggles with food, body, and mind and find inner peace, give Shelby McDaniel’s a call. It will change your life!
Date of experience: June 10, 2022
Shelby is a gifted experienced coach
Shelby is a gifted, experienced coach with a profound wealth of wisdom to share with her clients. She has an accessible style, full of compassion, and a great sense of humor to go with it. I found myself more easily able to make changes that had been a struggle in the past. She moved intuitively at my pace, working with the real-life challenges I deal with, so I was never overwhelmed working the program. Her recommendations were supportive of the person I wanted to be. Best of all, she makes the time together, fun and engaging. I will miss our weekly, bi-weekly check-ins. I have habits and ways of eating, that is more in line, with who I am, and what my values are today because of the support I got working with Shelby. I am grateful for our time together!
Date of experience: April 18, 2022

Reply from shelbymcdaniel.com
Always appreciate Shelby's perspective…
Always appreciate Shelby's perspective and teachings. She helps me find balance.
Date of experience: April 14, 2022

Reply from shelbymcdaniel.com
I signed up for a free introductory…
I signed up for a free introductory session on Diet Freedom. I didn't know what it was about but knew I didn't want to be on another diet. Shelby talked about building a positive relationship with food without dieting. This is what I want and I decided to sign-up for one-on-one sessions. During these sessions, she would listen and provide suggestions without judgment. She would help me look at food situations differently, to quiet the negative self-talk when choosing or eating food, and to drop the diet mentality that got me in the deprive/binge cycle that I've been in for decades. Creating this new relationship takes time and patience with yourself but it's worth it. The energy that I spent thinking about what I can or cannot eat is now spent on enjoyable activities. Thank-you Shelby!
Date of experience: April 08, 2022

Reply from shelbymcdaniel.com
Shelby is great in helping identify…
Shelby is great in helping identify triggers and solutions to emotional eating. She is so well organized and is very articulate in her explanations. She’s so easy to talk with and work with. Highly recommend.
Date of experience: March 17, 2022

Reply from shelbymcdaniel.com
What else could you need?!
Shelby is fantastic in so many ways! She wants you to succeed and helps you succeed by figuring out the WHY, not just the how. Baby steps and big steps are both celebrated! And steps backwards are gently acknowledged and moved on from without shaming. I’d lost the ability to notice body feedback like hunger and fullness and now I’m on the path of conscience eating - NOT dieting. Shelby is energetic, knowledgeable and compassionate - what else could you need!?
Date of experience: February 27, 2022
Shelby does an amazing job!
Shelby does an amazing job help her clients get to the root issue of overeating/binge eating. Shelby will bring you on a path to success! I give here a 10/10 as she has given me the tools to change my life forever!
Date of experience: February 25, 2022
So glad I met Shelby
I was put on my first diet at six and almost sixty years later, am still trying to lose those pounds plus many more. The last round of losing and gaining it all back left me so angry and scared because I had tried everything and failed, but then I met Shelby. She brought me back to doing the things that are fun and good for me and taught me to slow down and how to pay attention to what my body was telling me instead of my brain. It was so neat to find an encouraging email or a text from her early on a day that she knew was going to be difficult.
Shelby cleared out the “diet rules” and gave me a safe place to just breathe and to laugh and learn without the focus on the scale – to believe that I can be okay inside while still working on my outside. It was hard to trust that what she was teaching me would actually work, but once I did, the weight started coming off without the whole diet drama --sounds crazy, but it’s true! I am so thankful for Shelby giving me the support and tools I need to keep working toward my health and weight goals and it’s a real blessing to have her as coach, teacher, and friend.
Date of experience: January 28, 2022
I cannot thank Shelby enough!
I cannot thank Shelby enough for how she’s changed my life and helped me significantly. Before working with Shelby I felt hopeless about getting to a place where I valued myself and was able to have a healthy relationship with food. After 12 weeks of working with Shelby I am able to focus on tasks without constantly obsessing about food. I am not perfect and I do have days where old habits will make there way back, but I still have full access to Shelby and she is right there to support me through those harder days!
Date of experience: January 13, 2022
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