Experience It Tours Reviews 542

TrustScore 5 out of 5

5.0

Companies on Trustpilot can’t offer incentives or pay to hide any reviews.

See what reviewers are saying

Rated 5 out of 5 stars

Brian did a fantastic job organizing our tour: from the dessert to the winding mountain roads from Skoura to Marrakesh; to the beautiful Riads, the camel rides and ATV tours in the Sahara. Our driver... See more

Company replied

Rated 5 out of 5 stars

Team was very professional in all communication regarding the trip. Quick to answer questions and concerns. Our driver, Rachid, was excellent and made the whole experience very enjoyable. Got to visit... See more

Company replied

Rated 5 out of 5 stars

There is a reason this company has a 5 Star rating. They are simply superb. From communication to planning to places to stay and visit. It is one thing to start with a beautiful country with a rich cu... See more

Company replied

Rated 5 out of 5 stars

We were ready for a good trip to Morocco but it was spectacular. The preparation by Experience It was complete. The guide/driver Hamid was the best; the riads were top notch; the restaurants were s... See more

Company replied


Company details

  1. Tour Operator
  2. Travel Agency

Written by the company

Morocco Tours: Offering authentic, custom-designed, private Morocco tours. We work with individuals and travel organizers to create a Morocco trip of a lifetime. The clients that we work best with want to experience the real culture and less "touristy spots". They prefer a private trip than group tours. They want traditional, boutique style riads / hotels. They have traveled a lot but want local knowledge from people who’ve lived in Morocco and understand the Arab world. They prefer value and quality over the lowest possible price. Does this sound like you? Looking for your next trip of a lifetime?


Contact info

5.0

Excellent

TrustScore 5 out of 5

542 reviews

5-star
4-star
3-star
2-star
1-star

Rated 5 out of 5 stars

Amazing trip to Morocco

Brian did a fantastic job organizing our tour: from the dessert to the winding mountain roads from Skoura to Marrakesh; to the beautiful Riads, the camel rides and ATV tours in the Sahara. Our driver Hassani was amazing: he went out of his way to give us unique experiences like the meat pie that can only be found in Rissani. Thank you Experience It Tours for a very memorable trip!

Date of experience: May 14, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Anda for your kind review of your Morocco trip. I am glad to hear that Brian and Hassani took good care of you. It was a pleasure serving you in Morocco. Jeff (CEO / Owner)

Advertisement
Rated 5 out of 5 stars

Well, organized, incredible tour!

My best friend and I just returned from an incredible two week adventure in Morocco booked through “experience it tours” our tour was customized based on our desires. The itinerary was very thoughtfully planned out for us. We had a private tour with a great driver named ILLIAS who was both sweet and knowledgeable. We stayed in four and five star Riyadhs and they were all unique , with friendly staff and great food! One of my favorite Riads was in Essaouira , We had an oceanfront room and got to see the sunrise over the Atlantic Ocean from our room! Another favorite Riyad was in Skoura, a little oasis town after the desert. I work in a five star resort in Maui, and this Riyadh was even better! There was an olive tree that was 260 years old and still produces olives.. And of course, riding camels in the desert for sunrise and sunset was so peaceful, serene and beautiful. We opted to not do the ATVs and just ride the camels another day instead.
I would highly recommend a private tour through experience it tours, You won’t be disappointed.
One of the best parts of Morocco is the people, they were so warm, friendly and welcoming.
“ Travel is the only thing you buy that makes you richer.”

Date of experience: April 15, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Julie for your kind words. Your adventure in Morocco sounds incredible! Staying in beautiful riads, especially an oceanfront room in Essaouira to witness sunrises over the Atlantic, must have been breathtaking. It’s wonderful that your driver, ILLIAS, made your journey even more special with his knowledge and friendliness. Riding camels in the desert, rather than opting for ATVs, truly reflects a deep appreciation for the peaceful surroundings. Your recommendation for Experience It Tours will undoubtedly help fellow travelers experience the real Morocco. Jeff (CEO / Owner)

Rated 5 out of 5 stars

EIT private classic tour of Morocco

My wife and I took EIT’s private classic 11-day tour of Morocco in April/May 2025. The tour was very well planned and organized and all the logistics were very smooth. Brian and Amy were extremely helpful and responsive throughout the planning process, and we appreciated Jill meeting us in Fes. Kamal was an excellent driver; he was very attentive to making sure we were comfortable on the long drives, and his explanations of the sights and of Moroccan culture helped make those drives fun and interesting. I like taking lots of pictures and appreciated his extra efforts to find good photo-ops for me. He was extremely reliable, always there at the exact time and place we had planned, and always encouraged us to call/text him any time 24/7 with any questions/requests.

The city guides were very good too, particularly Thami, our guide for the Fes Medina, who was both informative and entertaining. Our guide in Volubilis and our group guide at the Hassan II Mosque were also very good. We enjoyed walking around the Fes Medina so much that in retrospect we wished we had requested to spend a second day there instead of our day trip to Volubilis and Meknes. Our one negative experience was the high-pressure sales tactics used by the salesman at the rug store that Thami took us to, particularly his attempts to play on my wife’s guilt for supposedly not wanting to support the divorced and single women who make the rugs.

All the riads that EIT chose were beautiful. We particularly enjoyed the food at Riad Myra in Fes and the early morning view of the desert from the rooftop of Riad Madu.

But without question our favorite part was our camel ride in the Sahara Desert. Our cameleer was very helpful, and we were very lucky with the weather and saw a beautiful sunset over the desert, which we're told isn’t always the case as sandstorms aren’t uncommon. Contrary to our fears the camel ride was smooth and comfortable.

Other stops included Rissani, where our local guide gave us a glimpse of how the indigenous people in the less developed areas of Morocco live, Ait Benhaddou, which made for great picture-taking but we could have benefited from having a local guide with expertise in the historical and cultural significance, and Atlas Studios, which wasn’t really our thing but probably would be fun for fans of “Game of Thrones” and movies like “Gladiator” or “The Mummy”.

Our one disappointment was we didn’t feel we saw enough of Marrakech, mainly because my wife signed up for a cooking class that turned out to be more than 5 hours long and included a lot of wasted time while the teacher waited on customers in the restaurant. In retrospect we wish we had skipped the class and Atlas Studios and used that time to see more of Marrakech. We did enjoy Jardin Majorelle and the Yves St. Laurent Museum.

A couple of other considerations: Tipping was always a source of stress for us as Morocco is very much a tipping culture but it was challenging to obtain enough small bills. EIT provided a helpful list of tipping guidelines, but it would also be helpful if they could provide more guidance on where to get small change. Also, meals are very slow in Morocco: a full sit-down lunch could take 1.5 hours or more out of one’s sightseeing schedule. In such cases we would have preferred, in retrospect, to just have a snack and use the extra time to see additional sights or arrive at our destination earlier.

Date of experience: April 23, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Steve for sharing your detailed and thoughtful testimonial about your recent 11-day tour of Morocco with EIT. It’s wonderful to hear that you and your wife had an enriching experience, and we truly appreciate you taking the time to highlight both the positives and the areas where we can improve.

We’re delighted that you found the tour well planned and organized, and that the logistics ran smoothly throughout your journey. It’s great to know that Brian and Amy were responsive and helpful during your planning process, and we’re glad that Jill could personally meet you in Fes. Your positive remarks about Kamal, your driver, are particularly gratifying. It’s wonderful to hear that he provided comfort on the long drives and shared valuable insights into Moroccan culture—an essential part of the experience.

We also appreciate your feedback regarding the city guides. We do, however, regret to hear about your experience at the rug store, which was not in line with our intentions to showcase authentic Moroccan culture. Your feedback indicates a need for us to ensure our local partners prioritize a more relaxed shopping experience for our guests, and we’ll certainly address this with Thami.

I agree that the Sahara Desert camel ride is a highlight! The sunset over the dunes is indeed a magical moment, and we’re glad the weather cooperated for your journey.

Regarding your time in Marrakech, we appreciate your feedback on the cooking class and the challenges you faced with meal timing. We understand how important it is to make the most of your sightseeing opportunities and will strive to communicate clearer expectations about such experiences in the future.

Your insights about tipping and the need for small bills are invaluable as we aim to continuously enhance our services. We’ll consider ways to provide better guidance on securing smaller denominations for our guests.

Once again, thank you for your thoughtful feedback. We hope to serve you again in the future and provide you with an even more immersive experience in Morocco. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Treat Yourself

We had an amazing experience in Morocco--the Experience It team is simply the best through all phases of the trip. Planning through the corporate office was personalized and used our feedback to create the perfect itinerary. Our guide was not only a great driver and knowledgeable about just about everything Moroccan, but he was completely tuned in to our frame of mind and needs throughout the trip. Our Riads, the restaurants, the day tours, the cooking class--it just never fell short of being anything less than wonderful. I can not say enough about how excellent an opportunity you have with Experience It.

Date of experience: April 26, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Bruce for your 5 star review of your Morocco trip. I love that you said, "It just never fell short of being anything less than wonderful." So glad you enjoyed your trip. It was a pleasure to serve you. Jeff (CEO / Owner)

Rated 5 out of 5 stars

You will never do a group tour again

We loved having a personal experience, not part of a group. We picked the level of accomodations and the specific sites we wanted to see. Not possible with a group of your "closest" friends. I got sick (a 24-hr bug) requiring a trip to a hospital and finding a pharmacy on a weekend, missing 1 day of our tour, but I can't imagine how that would have turned out had we been part of even a small group. I did not find the cost of a personal tour more expensive and the flexibility was wonderful. We never felt like locusts descending on a restaurant or tour site. There's a lot of continuity in having the driver who picked us up at the airport being with us for the entire 2 wks. He was wonderful! We also know of a few others who used EIT and had a great experience which is why we felt confidant in choosing them.

Date of experience: April 16, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Don and Donna for your wonderful feedback! We are so glad you enjoyed your personal tour experience. I loved your title: "You will never so a group tour again."

We're sorry to hear about your 24-hour bug but happy you felt well taken care of. Having the same driver throughout your trip really helps create a personal connection. It's also great that you felt comfortable and not rushed at restaurants or sites.

We're thrilled that friends referred you to us. Thank you for trusting us with your journey! We hope to help you plan your next adventure soon! Jeff (CEO / Owner)

Advertisement
Rated 5 out of 5 stars

Experience Tours - Highly Recommend!

Team was very professional in all communication regarding the trip. Quick to answer questions and concerns. Our driver, Rachid, was excellent and made the whole experience very enjoyable. Got to visit the local office in Fes and meet the team that organized everything for us! All super friendly. Would highly recommend Experience It Tours - makes you feel like a part of the family!

Date of experience: April 04, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Mariana for your kind words about your Morocco tour. I love hearing that Rachid took great care of you. He is an excellent driver. I am glad you could meet the team in Fes. I know everyone works hard to make this happen. Thanks for recommending our company. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Exceeded all our Expectations

Our experience in Morocco exceeded our expectations at every turn. The "manager" of our experience on the ground was our exceptional driver, Ryad, for the 13 days we were in country. He was knowledgeable, trustworthy and always flexible and willing to personalize our experience further. All of the tour guides really enriched our understanding and enjoyment of several destinations, including in Chefchouoan, Volubilis, Fez and Marrakech. And, of course, the food and accommodations contributed greatly to our overall satisfaction. We were able to experience a wide range of traditional Moroccan foods, in top restaurants as well as local favorites and in a chef's home. That was lots of fun. Each of our accommodations were very different from each other, but they were all beautiful and comfortable. We were blown away with the opulence of the riads in Fez and Marrakech, and our luxury tent camp in the Sahara was absolutely spectacular. The highlight of our time in the Sahara was definitely our sunset camel ride. I was a little worried it might be a cheesy touristy attraction, but it was a magical and unforgettable experience. Our family highly recommends the experts at Experience-It Tours for your custom travel in Morocco.

Date of experience: April 04, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Patricia for your kind words! We’re thrilled to hear that you had such an amazing time in Morocco. Ryad sounds like he was a fantastic "manager" on your journey! It’s great to know that the guides and the local food made a big impact, and we’re glad you enjoyed dining in a chef's home. The riads in Fez and Marrakech really are something special, and it’s awesome that you found the Sahara experience magical. That sunset camel ride is truly unforgettable! We appreciate your recommendation and can’t wait to help more travelers like you explore Morocco! Jeff (CEO / Owner)

Rated 5 out of 5 stars

9-Day Tour of Morocco

Our driver and guide was knowledgeable and professional and led us on a great tour of Morocco- from the Souks of Fes and Marrakesh to the geographically diverse high Atlas Mountains and the Erg Chebbi / Sahara Desert.

Date of experience: April 05, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Steve for your excellent review. I am glad to hear you had a great tour of Morocco. Jeff ( CEO / owner )

Rated 5 out of 5 stars

There is a reason this company has a 5…

There is a reason this company has a 5 Star rating. They are simply superb. From communication to planning to places to stay and visit. It is one thing to start with a beautiful country with a rich culture and it is another thing to offer that to visitors in a 2-3 week time frame. They do it by hiring the most amazing driver guides. Our 4-person group had the privilege of touring the country with Rachid and he was INCREDIBLE. Knowledgeable, caring, funny, always paying attention to every detail. We all fell in love with him and now feel we are family. Do yourself a favor and book a trip with these folks. Truly a trip of a lifetime!

Date of experience: April 04, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Heidi for your very kind words about your Morocco tour. I love hearing it was superb. Glad Rachid took good care of you. He is a wonderful driver and friend, it was a pleasure to serve you all. Jeff (CEO / Owner)

Advertisement
Rated 5 out of 5 stars

Excellent Private Tour in Morocco!

Experience It Tours is a company I chose upon a Facebook recommendation, but it turned out to be the best choice! I usually make my own travel plans, but we wanted to really relax and enjoy Morocco without any hassles. Wish granted! Everything about EIT is highly professional, catered to your wishes and needs, very responsive and flexible. We had to change plans slightly when I was ill a couple of days; no problem. They rearranged the trip for me. We had a wonderful time, with an expert driver (the amazing Mehdi) who told us so much about the country’s history, and top-notch guides. I can't say enough great things about EIT! I think I'll go to Oman with them next!

Date of experience: March 29, 2025

Experience It Tours logo

Reply from Experience It Tours

Thank Laurie for your kind words! We're glad to hear you enjoyed your trip with Experience It Tours. It's great that your driver, "Amazing Mehdi", could share his knowledge of Morocco's history with you. We always aim to be flexible and attentive to our clients' needs, so we're happy we could adjust your plans when you were feeling unwell. We hope to see you again on your next adventure to Oman! Jeff (CEO / Owner)

Rated 5 out of 5 stars

An excellent company with superb customer service

Everything about our trip and our dealings with Experience it Tours were exceptional. The communications and details provided during the planning process and prior to our trip were so thorough, we were extremely well prepared for our journey. We had a fantastic driver/guide with us for the entire trip. All accommodations exceeded our expectations. We could not have asked for a more perfect journey. We are very experienced travelers and this trip was among the absolute top of our world travels. Thank you Experience It Tours !

Date of experience: April 02, 2025

Experience It Tours logo

Reply from Experience It Tours

Thank you so much for your kind words and for sharing your experience with Experience It Tours! I am thrilled to hear that you had an exceptional journey and felt well-prepared throughout the planning process. I am especially pleased to hear that our driver/guide and accommodations exceeded your expectations. It’s always our goal to create unforgettable travel experiences for our customers. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Spectacular is our description.

We were ready for a good trip to Morocco but it was spectacular. The preparation by Experience It was complete. The guide/driver Hamid was the best; the riads were top notch; the restaurants were superb; and the people wonderful. We were able to see and learn about the country, its history and people from Hamid and his local colleagues. We were most fortunate to have him with us for two weeks.
We have bragged about Experience It and our trip to anyone who would listen. We recommend this tour company and Morocco without reservation.

Date of experience: February 12, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Roger for your kind review of your trip to Morocco. So glad you enjoy Hamid. He is excellent…more than just a driver! I loved hearing that you have “bragged about Experience it and your trip”. It was a pleasure serving you in Morocco. Jeff (CEO / Owner)

Rated 5 out of 5 stars

From thThe complete package company's preparation of tour

From the company's preparation of tour, to the quality of the driver and the vehicle we rode in, to all of the tour guides in the various cities, everything was so well planned and carried out. I would highly recommend a private tour with Experience It Tours. This company has been doing these tours for some time now, and it shows in how they perform.

Date of experience: January 16, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Tony for your kind review about your Morocco tour. I am glad you felt "everything was well planned". Thanks for choosing and trusting our company. Jeff (CEO / Founder)

Advertisement
Rated 5 out of 5 stars

The trip was seamless

The trip was seamless, from the communications - to the itinerary - to the accommodations and transfers - to the knowledgeable and charming guide, Youssef. We had a remarkable experience and I highly recommend this company.

Date of experience: February 15, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Liz for your kind review of your Morocco tour. I love hearing that the trip was seamless. Thanks for recommending our company. I am glad you had a remarkable experience. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Morocco in 2 weeks Great guide, saw all the important places. Had a great time

Our tour guide picked us up at the airport, drove us for 2 weeks and dropped us at the airport. No getting lost, no missing important stops, no stress.

Stayed in Riads in the Medinas, so were close to everything. Clean, comfortable and beautiful.

Food was great. countryside beautiful, towns historic and medina markets crowded and fun. Good roads and clean and safe.

Date of experience: January 24, 2025

Experience It Tours logo

Reply from Experience It Tours

Thanks Sally for your wonderful review! We’re thrilled to hear that you had a stress-free and enjoyable experience exploring Morocco. It’s great to know that you loved the Riads, the delicious food, and the vibrant medinas. Thanks for choosing our company for your trip. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Our family spent 2 weeks in Morocco…

Our family spent 2 weeks in Morocco with the assistance of Experience It Tours. Their professionalism was outstanding and everything that was planned and talked about with Experience It Tours took place. I would highly recommend using Experience It Tours to anyone. I sincerely believe our trip would have been different without the guidance and assistance of Experience It Tours.

Date of experience: December 21, 2024

Experience It Tours logo

Reply from Experience It Tours

Thanks Selena for your kind words about your Morocco trip with our company. I am so glad that you had a wonderful experience. I love hearing that our team took good care of you and was outstanding. Thanks for choosing Experience It Tours. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Fabulous trip!

Our week was wonderful. We loved all the tours we took. The driver was so great and very knowledgeable about the places we went and its history. Every Riad we stayed at was excellent.

Date of experience: November 13, 2024

Experience It Tours logo

Reply from Experience It Tours

Thanks Jan for your kind review of your Morocco tour. It was a pleasure serving you. Jeff (CEO/Owner)

Advertisement
Rated 5 out of 5 stars

A Wonderful and amazing experience

A Wonderful and amazing experience. The culture, history, beyond words.great learning experience for the kids. All the towns were beautiful. So glad we went to Chefchaoun. No hiccups before, during or after.
Visiting the Marrakesh square, madinah.
The factory where they make Tagnia, other pottery, ceramic sets was awesome.
The Argan oil making.
Medina in Fes..had a great tour guide--Muhammad
Tour guides--Muhammad-Casablanca, Hassan-Marrakesh, Mohmmad-Chefchaoun were cordial and well knowledgeable.
The Garden-Yves st. Laurent very cool.

Youssef was very professional, courteous, cordial, informative. He took us to meet his wife and children which was such a pleasant experience. He made some spur of the moment plans and suggestions which were great surprises..like ATV rides, a couple of pit stops along the highway with the locals and restaurants.
Each town had its own flavor.
Service was excellent. The hosts of the Riyads were very accommodating and welcoming. We loved to meet Marco and Georgina in the Marrakesh Riyad.
Thank you for arranging such an amazing unforgettable trip.

Date of experience: November 21, 2024

Experience It Tours logo

Reply from Experience It Tours

Thanks Babar Ahmed for this wonderful review of your Morocco tour. I am glad that you included Chefchaouen - it is a very cool and picturesque town.

I love hearing that Youseff took great care of you. He is excellent. I am glad you could met his wife & family

Thanks again for choosing our company for your Morocco tour. I am glad it was an unforgettable trip. Jeff (CEO / Owner)

Rated 5 out of 5 stars

Our tour was fantastic from start to…

Our tour was fantastic from start to finish. Morocco is a huge place to attempt to navigate independently but with the extensive experience of the team at Experience it tours, your are in very experienced hands to ensure the entire tour is exactly right from accommodation to itinerary, tour guides. We had the most wonderful driver, Zak, who was with us every step of the way and who went above and beyond to ensure everything was as perfect as possible. The range of dining options, accommodation and the scope of the tailor made itinerary meant we got a taste of Morocco you could easily miss. A professional tour company with extensive on the ground experience. Cannot recommend them highly enough -absolutely fantastic trip ❤️❤️❤️

Date of experience: October 15, 2024

Experience It Tours logo

Reply from Experience It Tours

Thanks Jo for the wonderful review of your Morocco tour. I love hearing that Zak went above and beyond. That is fantastic. Thanks again for choosing our company and trusting us with your Morocco tour. Jeff (CEO/ Owner)

Rated 5 out of 5 stars

Morocco

Out trip was an 11 day tour through Morocco. Our driver was Rashid who I highly recommend. Not only was the trip memorable but it was a 5 star all the way from day 1 in Casablanca until our last days in Marrakesh. I will be using this agency in the future. All our needs were met and very professional. I would like to also thank the staff who put our tour together and maintained quick responses. Thank you for the memories!!!

Date of experience: October 19, 2024

Experience It Tours logo

Reply from Experience It Tours

Thanks Heather for your kind review of your 11 day Morocco Tour. I am thrilled to hear that Rachid took great care of you. It was a pleasure serving you. We hope you'll return one day. Jeff (CEO)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look