Baton Reviews 59

They sent me an email saying they had just sold a business like mine and had interesting buyers. BS!!! I even inquired before hand about minimum revenue threshold, then had a call, only to find out they have no clue what my business is and had not sold anything similar.

Date of experience: June 17, 2025

We had a fantastic experience selling our business with Baton. The onboarding was a breeze. They answered all my questions...and I'm really a pain to deal with - especially with something as important as selling my first "baby." But everyone was patient with me and put up with my desire to control things and understand all the details.

I really liked the Dashboard and using it to see leads and connect with our advisor Reid. He was always responsive and helpful when I had any questions or concerns about the process and very easy to reach.

Yes, it was a waiting game, but we had several leads over the 8 month period, a couple zoom calls with interested parties, and then Baton connected us to our buyers. You can't get much better than reaching the objective!

Overall, I am thoroughly pleased with the level of service I received from Baton! We were able to literally "pass the baton" to the new owners because of Baton Market and I couldn't be more thrilled!

Date of experience: May 21, 2025

I received a cold email reaching out to me about selling my business. I rarely respond to these, but thought since Baton's reviews seemed solid I would set up a call for today. Got on Zoom at the time the time we agreed to and no one showed up. This is not a way to run a business.

Date of experience: June 10, 2025

I have had zero leads from Baton and have been listed with them for more than a month. I asked for my Biz Sell Buy listing because of this odd fact I had zero leads, and a picture of a Pilates studio was listed rather than a StretchLab. This is probably confusing to people who do not know what assisted stretching is. The monthly income vs the annual was $167,000 off somehow. Not the best experience with them and would not recommend.

Date of experience: June 04, 2025

I acquired a tehnology consulting company where Baton Market were the broker. The process was great, and the Baton team were active in helping get the deal over the line. I'd gladly work with them again.

Date of experience: May 01, 2025

This company is a joke. I found the staff and the people working there to be very rude and only interested in money. Really pathetic, also they pretend to be buyers and call your listing and then advertise their services, Very deceptive and fraudulent company. Don't trust their paid fake reviews.

Date of experience: May 06, 2025

Baton is easily one of the best platforms for buying a business. The site is clean, intuitive, and incredibly easy to use. I especially appreciate the ability to filter by asking multiple — something most platforms don’t offer but makes a huge difference.

What really stood out is how curated the listings are. Unlike other sites that feel overloaded with inflated or irrelevant deals, Baton focuses on quality over quantity. The pricing feels realistic, and the transparency is refreshing.

But the real game-changer? Access to off-market deals. That feature alone sets Baton apart and shows they're thinking beyond the standard broker model.

If you're serious about buying a business, Baton is absolutely worth using. It feels like the platform this space has needed for a long time.

Date of experience: April 07, 2025

I used Baton to sell my small business and retired. They were instrumental from the valuation till after closing, assisting me all along and guiding me through the entire process.
Their fee was very competitive but I also chose them because their approach was very tech and data based, unlike more traditional old fashioned brokers. The M&A background from advisors allows us to get a good valuation and an even better price from buyers.
Through the negotiation, while I was always the one making decision, they were also advising me on what was not reasonable of an ask, what was customary, and what was not on each side. It was valuable as a seller like me with no experience selling a small business before.
Their dashboard kept improving during the process and give s a good understanding and visibility of what is happening.
I really like the fact I had an entire team supporting me and the transaction, solving issues and pushing the deal through.
FInally, they have a strong and solid technology : in case of litigation from the buyer for misrepresentation or such, all exchanges, reports, meetings, emails are securely backed up and can be accessed if need be.

I would use them again if I were to sell another business.

Date of experience: November 28, 2024

Great experience from the buyer perspective. Responsive team, user-friendly platform, broad array of listings across the U.S. Direct communication with CEO.

Date of experience: March 31, 2025

I have sold my business within the 6 months. They did a good job on qualifying leads. It was a smooth transaction. Our m&a advisor, Fahad was knowledgable and experienced. Would love to work again in the future.

Date of experience: December 16, 2024

I've just started communicating with the firm. So far, so good. I'm being helped with timely information and responsiveness. I look forward to buying one of the companies they may represent. I'm interested in a technology and management consultancy, as a buyer.

Date of experience: March 19, 2025

Sign up was not smooth. Seemed to have infinite loop issues. Listings were marked as "Under contract"almost as soon as I filled up detailed form. Listings disappeared after I sent a message to the owner. Not sure what is happening behind the scenes. Poor user experience.

Date of experience: March 07, 2025

The evaluation was a joke. The Enterprise Value of the company is 4 x what we are asking. Your valuation was insulting.

Date of experience: March 06, 2025

When I first contacted Baton Marketing, I was very interested in the way they did business and looking for buyers and of course seller like me. After a few meeting my partner and I decided to go and give it a
try. Working with our rep, we when through and fill out paperwork about our company and also did a few video's that help set up with question for us to answer. To our surprise, within a week we had buyers showing interested in our company and after 2 months we found a buyer. I was told our sale was quicker them most, but with their help and support working with the buyers, it all came together quickly.

They were great to work with and more important they did what they said they do throughout the sales process.

Date of experience: July 10, 2024

As an attorney handling many small business sales, I've worked with a wide range of brokerages and advisors. Baton and their team are experienced and have a well-structured process that makes my job easier. This, in turn, leads to a more efficient and cost-effective legal process for their clients. We would happily recommend Baton to any of our clients looking to sell their business

Date of experience: January 20, 2025

The process from the initial call was terrific. Their "prospector" cold called me and being in sales for 40+ years I was skeptical to say the least. But as she/Alex explained the process the more interested I became. At the end of the call, I was very engaged and wanted to learn more. Then I was put in touch with Reid K, who is nothing short of a gem and a pro. Patient, thorough, professional and easy to work with. Trying to sell a business on my own was potentially an extremely daunting process. Once committed, Reid and his team took care of all the documentation/financials, which were all uploaded to their portal so I didn't have to submit every time a prospective buyer contacted me to ask and then I would have had to get NDA's on every potential buyer and vet them myself. Baton vetted everyone and once deemed viable, set up short discovery calls for the buyers tand myself to ask questions and determine levels of interest. Once a buyer was secured, and an LOI was submitted, Reid/Baton took care of the process from escrow, to legal, to purchase and sale agreements +++. At the end of the day, even though the transaction took a bit longer than hoped for, it had nothing to do with Baton. Do yourselves a huge favor, have Baton handle all your transactions, you'll save a ton of time, aggravation, and in the end, money. They are a valuable cost effective resource with all the tools rolled into one neat package. So glad they "found" me.

Date of experience: February 05, 2025

Overall, a good selling experience. Serena was always responsive when we had questions or topics to discuss. We had discussion with a number of prospective buyers and closed with the one that was the best match.

Date of experience: January 22, 2025

Navigating this website feels like a breath of fresh air. The design is intuitive & it is a truly user-friendly experience. Whether you're a acquisition newbie or a seasoned pro, you'll feel right at home browsing opportunities. Trust me - it'll be difficult to use their competitors after this just due to the scattered & vague/missing information provided. The team is top notch as well. Everyone I've been in contact with at Baton has been incredible. All around great experience!

Date of experience: December 01, 2024

Interesting platform.

I like that it helps streamline the front end of the business buying process. It goes from reviewing a listing to signing an NDA to gaining access to the data room much faster and way easier. Love that it's one NDA for all businesses on the platform.

After that, however, I'm less in love. If you have follow up questions or want to talk to the broker, it's still an automated process - that can take up to 7 days for a reply! In my experience, time kills all deals. I'd like the opportunity to chat with a broker way sooner than that.

Date of experience: January 17, 2025

Extremely impressed with the platform. Very easy to use and well put together.

Date of experience: October 15, 2024