As many of us search for a bargain, the “dupe" trend has skyrocketed in popularity. Spend a few minutes on TikTok and it’s likely you’ll be inundated with tips on how to find less expensive alternatives to high end products (or “dupes”).
The increasing popularity of dupes has given rise to dupe influencers who can often be found singing the praises of their latest affordable find.
But what exactly is a dupe and how do you know what you can trust among the hype?
What’s a dupe?
A dupe is a less expensive alternative to a more costly item, with the expectation that it doesn’t sacrifice much in terms of quality or functionality. The term is particularly popular in the fashion and beauty industries, but it can apply to virtually any product category, from tech gadgets to home décor and beyond. Think drugstore mascaras that appear to lengthen lashes just like the big brands, a supermarket perfume that consumers say smells just like a designer scent, or a high street version of a designer coat.
Are dupes fakes??
The traditional definition of a dupe referred to legitimate standalone items offering similar benefits to expensive products. However, as the trend towards bargain alternatives grows it’s always worth being on guard for any items that might be too good to be true. Careful consideration and asking yourself the right questions are key to making the right call.?
Are they worth it?
At first glance you might assume that with their reputation as cost-effective alternatives, dupes would naturally be the best choice. But in reality the immediate financial saving is only one part of your decision: you also need to consider the safety and quality of the product as well as the ethics and trustworthiness of the seller. Here are some questions to help you decide if that dupe you’ve had your eye on is worth it:
How does the quality compare?
Our research found that just over half of consumers surveyed felt confident they hadn't been misled by online misinformation around health and beauty products. Rather than get caught up in the hype around an incredible new dupe check that the quality meets your expectations.
What about the ingredients or materials used?
A dupe may not have been produced in exactly the same way as the more expensive product. You'll want to compare and make sure that the dupe's contents are suitable for you. The most obvious example of this is ensuring that ingredients in beauty products don't cause an allergic reaction.
Have you considered the ethical implications?
Is it important to you that the seller aligns with your own values? If factors like environmental sustainability or employee welfare influence your buying decisions then look into their business practices to be sure of where they stand.?
Are you sure it's legal?
You'll want to ensure that you're buying a legitimate product to avoid any unpleasant or dangerous surprises.
What do other customers say?
First-hand experience from previous customers can tell you what you need to know about a seller and their products. Search for the company on Trustpilot to see how other people have rated their service and goods.?
Is there a return policy?
If the product doesn't meet your expectations, you'll want to be able to return it. Check the returns policy and look out for any costly return fees you might have to pay.?
Will it last?
You don't know how long the dupe will last until you’ve bought it. Consider if the price difference is worth it if you'll have to replace it more frequently.
Where did you find out about this product?
Where did you see the product in the first place? Was it recommended by someone you know, did you come across it in your own research or did it appear on social media? You’ll want to know that any recommendations are authentic and the product has been tried and tested.?
Do you trust the seller?
Just like buying any product, you need to know that your money is going to a reputable business who will fulfill their end of the deal and deliver what you’ve ordered. Investigate the company’s reputation for customer service, product quality, and overall reliability so you can be confident you know who you’re giving money to.
Is it really a good deal??
If your main motivation is cost, have you checked sales or discounts on the original product or looked into cashback opportunities? You never know, you might just spot a deal that’s more cost-effective than the dupe.
Bottom line
Whether you choose to jump on the dupe trend is up to you. Whatever you decide is the best option, remember to do your own research to make sure your purchase lives up to your expectations.
Trustpilot is a review platform that is open to all. The companies and profile pages referenced in this article are provided for informational purposes only and are not recommended, endorsed by, or representative of the views of Trustpilot. The Trustpilot companies linked in this post are expected to abide by?Trustpilot’s Guidelines, but have not been reviewed for compliance.
